Applications Open for MasterCard Foundation’s Fund for Rural Prosperity 2017/2018 Competition!

Deadline: 31 January 2018

The MasterCard Foundation Fund for Rural Prosperity (FRP) is seeking applications for the fourth round of its 2017/2018 Competition to support innovative financial products, services or processes from organizations that will design, pilot and test new ideas, as well as those that aim to expand proven ideas into new geographies or a new customer segment in rural and agricultural areas.

Funding Information

Applications made to the 2017/2018 Rolling Competition should be for support of between US$250,000 and US$2,500,000.

Competition Questions

  • What is the potential for the proposed idea to change access to financial services for smallholder farmers in Africa?
  • What is innovative about your proposed idea? For example, is it new to the financial services sector, new to the country, new to the continent? Perhaps it is even a first in the world? Is there a significant process improvement that changes the way you deliver a service or product?
  • To what extent does the proposed project reach financially underserved markets?

Eligibility Criteria

  • MasterCard Foundation Fund for Rural Prosperity will only support ideas from institutions looking to deliver a financial service, product or process to smallholder farmers in an eligible African country (mentioned below).
  • Projects may be proposed by a single institution or by a partnership of two or more (which could include a non-governmental organization); however, the lead applicant must be a for-profit entity.
  • Firms that apply should have an established and verifiable institutional track record. The Fund will only consider start-ups in exceptional circumstances where there is strong evidence that the new company has credible and experienced investors and management team.
  • Firms that apply should have transparent ownership and governance structures.
  • Examples of institutions that are eligible include:
    • Banks;
    • Non-bank financial institutions such as insurance or leasing companies;
    • Agribusinesses that provide a financial service or that partner with a financial institution to deliver a financial service to their supply chain;
    • Firms that use mobile or IT technology to support the delivery of financial services to rural poor people; and
    • Firms that provide a non-financial service designed to facilitate increased access to financial services for financially excluded rural poor people. These firms may apply on their own as a lead applicant or may apply in partnership with a financial institution or agribusiness.

Eligible Projects

Eligible projects under The MasterCard Foundation Fund for Rural Prosperity are required to meet the following criteria:

  • The proposal must be for a project within an institution.
  • Projects may be proposed by a single institution or by a partnership of two or more of them (which could include a non-governmental organization); however, the lead applicant must be a for-profit entity.
  • Projects for the 2017/2018 Rolling Competition must take place in one of the countries listed as eligible.
  • Projects must demonstrate the potential to increase the provision of financial services to smallholder farmers in eligible countries.

How to Apply

Interested applicants must apply online via given website.

Eligible Countries: Benin, Burkina Faso, Burundi, Cameroon, Côte d’Ivoire, Djibouti, DRC, Ethiopia, The Gambia, Ghana, Kenya, Liberia, Madagascar, Malawi, Mali, Mozambique, Niger, Rwanda, Senegal, Sierra Leone, Tanzania, Togo, Uganda, Zambia.

For more information, visit

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