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NOFO: Public Diplomacy Section Annual Program 2025 (Sweden)

Deadline: 31-Jul-25

The U.S Embassy of Sweden is seeking applications for its Public Diplomacy Section Annual Program.

Priority Areas
  • Program Areas in Sweden:
    • Security: Programs that support or promote regional issues such as, but not limited to: regional security, cybersecurity, combatting trans-national crime, combating violent extremism, responding to global health crises, combatting malign influence and/or disinformation, multilateral cooperation, enhancing stability in the region, and a rules-based order.
    • Sustainability:  Programs that support or promote sustainable economic ties and regional environmental issues such as, but not limited to: climate change mitigation, food security, biodiversity sustainability, blue/green technology, youth engagement, entrepreneurship and innovation, and cooperation on Arctic issues, including engaging indigenous communities.
    • Prosperity: Programs that support shared prosperity including but not limited to: promoting tech innovation, expanding research partnerships, business/research security, building entrepreneurship, supporting open and fair trade, and promoting deepening economic ties between the United States and Sweden and/or the region.
    • Understanding: Programs that deepen connections between the United States and Swedish communities such as, but not limited to: expanding understanding of U.S. policies, culture, and values to Swedish and regional audiences, supporting or promoting cross cultural ties, and education and exchange opportunities. Also programs that promote the diversity and the shared commitment to inclusion and integration such as, but not limited to: supporting underrepresented communities; promoting human rights; promoting mutual understanding across communities; supporting shared democratic values; and combatting miss and disinformation.
Funding Information
  • Estimated Total Program Funding: $200,000
  • Award Ceiling: $100,000
  • Length of performance period: Up to 24 months.
Eligible Projects
  • Examples of PDS Grants Program projects include, but are not limited to:
    • Academic and professional lectures, seminars, and speaker programs
    • Skill building training programs
    • Artistic and cultural workshops, joint performances, and exhibitions
    • Professional and academic exchanges and projects
Eligibility Criteria
  • The following organizations are eligible to apply:
    • Not-for-profit organizations, including think tanks and civil society/non-governmental organizations,
    • Public and private educational institutions,
    • Individuals
    • Public International Organizations and Governmental institutions
Review Criteria
  • The criteria listed are closely related and are considered as a whole in judging the overall quality of an application.
    • Organizational capacity and record on previous grants: The organization has expertise in its stated field and PDS is confident of its ability to undertake the project. This includes a financial management system and a bank account.
    • Quality and Feasibility of the Program Idea – The program idea is well developed, with detail about how project activities will be carried out. The SOI includes a reasonable implementation timeline.
    • Goals and objectives: Goals and objectives are clearly stated and project approach is likely to provide maximum impact in achieving the proposed results.
    • Priority Areas: Applicant has clearly described how stated goals are related to and support U.S. Embassy Sweden’s priority areas or target audiences.
    • Budget: The budget justification is detailed. Costs are reasonable in relation to the proposed activities and anticipated results. The budget is realistic, accounting for all necessary expenses to achieve proposed activities.
    • Monitoring and evaluation plan: Applicant demonstrates it is able to measure program success against key indicators and provides milestones to indicate progress toward goals outlined in the SOI. The project includes output and outcome indicators, and shows how and when those will be measured.
    • Sustainability: Project activities will continue to have positive impact after the end of the project.
Evaluation Criteria
  • Preference will be given to institutions and individuals with a proven track record of executing superior events, workshops, and programs.
  • Applications should have a U.S. component and be directed at Swedish and/or regional audiences/participants.
  • Projects which incorporate one of the priority areas are often considered stronger.

For more information, visit U.S Embassy of Sweden .