Deadline: 18-Jun-23
MyGov in collaboration with the Ministry of Housing and Urban Affairs (MoHUA) hosts a contest on MyGov Platform with an aim to tap into citizens’ creativity and skills in visualization, writing, composing, and singing the theme song, and in the process, reach out to fellow citizens and motivate them to join the people’s movement for garbage-free cities.
Reuse and upcycling of common household goods have been an integral part of Indian culture. Taking a cue from this shared habit, the Ministry of Housing and Urban Affairs (MoHUA) campaign – ‘Meri LiFE, Mera Swachh Shehar’ is launched to champion the RRRs of waste management- Reduce, Reuse, and Recycle.
Hon’ble PM Shri Narendra Modi’s Mission LiFE (Lifestyle for Environment) encourages individual and collective action towards the same, which aims to protect and preserve the environment and bring about a pro-planet behavioural change that can be instilled through individual steps in day-to-day life.
This nationwide campaign aims to highlight cities to set up Reduce, Reuse, Recycle (RRR) Centres, one-stop collection centres, for citizens to contribute clothes, shoes, old books, toys and used plastic to be reused or recycled.
Call of Action
- The Call to Action in the composition (RRR Theme Song) will be the following:
- Promote the RRR (Reduce, Reuse, Recycle) habit.
- Highlight the benefits of RRR habit (When they practice RRR, they contribute to making the cities clean and garbage-free, including contributing to the wellbeing of the environment).
- Make active use of RRR Centres in the cities (by doing this, they will promote recycling ethically, legally, organized, and purposefully).
- Encourage others to practice RRR and make it their Meri LiFE mission.
- Join hands and make RRR a people’s movement.
- Participants must integrate into their composition the more significant outcomes of how by practising RRR(Reduce, Reuse, Recycle), they will help make the cities garbage-free (kachra-mukt shehar).
Rewards
- Best 3 Entries will be rewarded with a cash prize of Rs. 51,000/- each.
- The Best Entry will be adopted as the RRR Theme Song.
Terms and Conditions
- This contest is hosted by the Ministry of Housing & Urban Affairs (MoHUA) in collaboration with MyGov.
- The selected compositions will further be used to promote the RRRs and Garbage Free Cities.
- The composition should primarily be in Hindi. However, you may even express yourself in English or any regional language, but it should be accompanied by a Hindi translation/dubbed version.
- Participant & profile owner should be the same. Mismatch will lead to disqualification.
- The entry must not contain any provocative, objectionable, or inappropriate content.
- Participants to ensure that their MyGov Profile is accurate and updated since this profile shall be used for further communication. This includes details such as name, photo, complete postal address, email ID, and phone number, state. Entries with incomplete profiles would not be considered.
- Once submitted for the competition, copyrights will solely be with the Ministry of Housing & Urban Affairs.
- The entry must not contain any provocative, objectionable, or inappropriate content.
Guidelines
- The lyrics/audio track/song should be original.
- It should be simple in language and culturally appropriate.
- The main thrust of the contest should be the theme of RRR (Reduce, Reuse, Recycle).
- The composition should primarily be in Hindi. However, you may even express yourself in English or any regional language, but it should be accompanied by a Hindi translation/dubbed version.
- The participants have to record an audio while singing and shall submit their entry via YouTube (Unlisted Link), Google Drive, Dropbox, etc., and ensure that the link can be accessible. Entry shall lead to disqualification automatically if the Access will not be granted.
- Only one entry per person is permitted.
For more information, visit Ministry of Housing and Urban Affairs (MoHUA).