Deadline: 19-Sep-2025
The Rozsa Foundation’s Audience Development Funding Program is intended to support arts organizations in their efforts to engage arts audiences, both by learning more about their existing audiences and by designing and testing new engagement strategies aimed at increasing attendance.
This work can assist arts organizations to reposition their relationship to audiences, attracting new audience members in the short-term, while developing stronger connections with them in the long-term.
Funding Information
- You may request up to $15,000 to support your Audience Development project.
Eligibility Criteria
- Your organization may be eligible to apply if:
- Your organization is a registered Canadian charity with a valid CRA charitable business number (9 digits, 2 letters, 4 digits).
- Your organization is arts-focused and presents arts-based work for a public audience.
- Your organization is operating in the Treaty 7 region of Southern Alberta, encompassing Calgary and the surrounding area, as well as Banff, Canmore, Drumheller, Medicine Hat, Lethbridge, Red Deer, and others.
- Your organization does not have an active Audience Development Funding agreement with the Rozsa Foundation.
Ineligibility Criteria
- The program is intended to support new and strategic ways forward for organizations, so requests centered around existing or planned advertising buys or offsetting the cost of tickets will not be considered.
- The program also does not provide funding for artistic projects, expenses related to artistic creation, or regular ongoing programming. Strategies that include events or supplemental programming that are designed to test and measure new marketing or engagement strategies to capture specifically identified audience segments or communities are eligible for funding requestions.
For more information, visit Rozsa Foundation.