Deadline: 30-Sep-22
Are you part of India’s next generation of beauty entrepreneurs? The Estée Lauder Companies and NYKAA are inviting proposals for its BEAUTY&YOU India–a platform to support aspiring entrepreneurs with capital, mentorship, resources and key partners.
The goal is to help accelerate and amplify Indian founders’ amazing creativity as they enter the market with new approaches.
Categories
Based on your answers, we will place companies in one of two categories.
- Imagine: Pre-launch, pre-revenue companies. Founders seeking initial launch funding.
- National and International Press support
- Exposure on Estée Lauder New Incubation Ventures Social Channels
- Exposure on nykaa.com, social channels, and emails
- Opportunity for distribution with nykaa.com
- Mentorship and resource support via ELC and NYKAA and related partners
- Trend presentation by Intercos
- Grow: Companies currently trading in-market with some revenue. Founders seeking growth capital
- National and International Press support
- Exposure on Estée Lauder New Incubation Ventures Social Channels
- Exposure on nykaa.com, social channels, and emails
- Exclusive distribution for one year with nykaa.com
- Mentorship and resource support via ELC and NYKAA and related partners
- Trend presentation by Intercos
Benefits
- Masterclasses:
- An insider’s view of what it takes to build iconic, sustainable beauty brands from leading global experts.
- Financial Support:
- Total prize pool up to INR 4 Cr (approximately $500,000 USD) across the program for the most innovative, inspiring, and breakthrough ideas.
- Mentorship:
- Access to experts from across the beauty landscape—product and content development, brand building, finance, operations, and supply chain.
- Awareness:
- Winners will garner national and international press—offering a myriad of opportunities on the world stage plus amplification of the ELC and NYKAA platforms.
- Distribution Support:
- Valuable guidance on how to scale and reach consumers at a local and global level with the opportunity to access NYKAA’s expansive omnichannel reach, placing the brands on the road to long-term success.
Eligibility Criteria
- 18 years of age or older
- Pre-revenue concepts are accepted but must be part of an India-incorporated entity
- In-market companies are defined as revenue generating with at least one point of distribution (company website is sufficient) and must be an India incorporated company.
- Applications should be in the beauty category including:
- Makeup
- Skin Care
- Body Care
- Hair Care
- Fragrance
- Home Fragrance
Evaluation Criteria
Judges will consider a number of factors when reviewing including, but not limited to the following factors.
- Compelling idea and concept for a premium beauty brand
- Team
- Innovative business model
- Breakthrough product innovation
- Contemporary distribution strategy
- Creative approaches to content, storytelling, and customer acquisition
For more information, visit https://www.beautyandyouawards.com/