Just like proposals are an essential tool to convince donors to support your organization, developing a perfect pitch desk is an equally important document used by startups to raise funds. Preparing for a donor presentation may be a daunting task for many NGO professionals, as they lack the necessary skills to develop a perfect pitch deck. Considering there might be thousands of non-profits after the same set of donors, it becomes really important for you to have a pitch deck that stands out and creates an instant liking amongst the donors.
In this guide we bring to you everything that you need to know when you are developing a pitch deck for your projects and approaching potential donors to fund your projects. The following three sections of the guide will help you in acing your pitch deck.
- What is a Pitch Deck?
- Steps of developing the perfect pitch
- Do’s and Don’ts while preparing the pitch
What is a Pitch Deck?
A pitch deck is a presentation that is used to pitch your idea or company to investors/funders. It is considered to be one of the most important documents that your organization will develop during the process of raising funds.
The pitch deck should highlight your organization in a way that it attracts and inspires potential donors to learn more about your organization/project and ultimately support your project. Most often a pitch deck is created using PowerPoint, Keynote or Prezi and is presented either during face to face meetings or online meetings with potential donors, partners and funding agencies.
Experts suggest that the ideal length of a pitch deck should not exceed 20 slides and the total time for the presentation should not go beyond 20 minutes. Depending on the purpose of the pitch, the structure of your pitch deck may vary.
Before we get into the process of preparing the pitch deck, let us understand the purposes for which a pitch deck may be needed. Some of the most important functions of a pitch deck are as follows:
- To highlight your organization
- To enhance awareness about your organization
- Discuss a new project idea that needs financial support
- Raise funds for existing projects
- Introduce your organization to a new
As an organization you are always on the lookout for fresh funds, investment, exposure or new partnerships and when doing this, the only document that can really make or break the deal is the Pitch Deck. Read further to improve your skills in preparing perfect pitch deck for your organization.