We have been living in the age of internet for quite some time now. Internet has enabled businesses to reach out to millions of consumers and vice-versa. In recent years the world of internet has come up with another new communication tool which is Online Advertisement. Online advertising has reached new levels, and if you are not using it, you are certainly losing out on big opportunities.
If you are still relying on the traditional ways of advertising your products and services, then now is the time to switch over to online advertising and reach out to millions of internet users across the world. When talking about online advertising, let’s take a look at a platform through which you can reach out to 246 million unique visitors and that too just with a simple ad campaign. Yes, you thought it right, in this guide we talk about Google Ads.
Google Ads can be used to reach out to Local, National and International audience. Google first launched Google Ads in the year 2000, back then it was called Google Adwords (Until July 2018). Google Ads system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.
In this guide you’ll discover what Google Ads is and what you need to know to begin advertising on Google through the following sections:
- Introduction to Google Ads
- Why Use Google Ads?
- How can Google Ads benefit NGOs?
- How to use Google Ads?
Introduction to Google Ads
Google Ads is an online platform developed by Google to enable companies to advertise their service listings and/or product offerings. It provides access to both webpage and mobile app users. This can be done in the form of a short commercial video or advertisement banners.
Google first launched Google Ads in the year 2000, back then it was called Google Adwords (Until July 2018). What started as a Google managed Ad campaigns wherein the advertisers paid a monthly subscription has now become a Pay per Click model. It contributes to 86% of Google’s revenue. In addition to the full range of advertising capabilities on Google.com and across other Google’s properties, partner sites and apps, the new Google Ads offers Smart Campaigns for small businesses’ who don’t have the time or resources to manage complex digital advertising campaigns.
Google Ads can be used to reach out to Local, National and International audience. Google Ads’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be most relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income. This revenue concept is called Pay per Click. It helps to reduce cost of advertisement to Non target segments or uninterested individuals.
Type of Google Ad Campaigns:
When advertising on Google, you will have to create a campaign. Google Ads offers you five different type of campaigns to choose from which are:
- Search Network campaign
- Display Network campaign
- Shopping campaign
- Video campaign
- App campaign
The type of campaign you choose will depend on your advertisement goal, the action you want your customers to take and your budget.
Why Use Google Ads?
Last few years have witnessed the transformation of marketing from traditional to digital modes, where most of the businesses have started to opt for online marketing methods. Online advertising has reached new levels, and if you are not using it, you are certainly losing out on big opportunities.
One of the fastest ways to reach out to millions of people is to advertise through the use of Google Ads. Google Ads is the one-stop solution that can help you to achieve your marketing targets immediately and delivers the desired results. Some of the reasons why you should start advertising on Google Ads is given below:
- Availability of several formats: Google Ads offers multiple formats that you can use to create your ad campaign. There is no restriction in terms of using a particular format as in traditional advertising methods, and you get the liberty to choose a template that suits your goal and requirements.
- Google Ads Formats are engaging: You get to create ads that are more attractive and engaging, which simple means that it is more likely for a person to click on your advertisements. Traditional advertisements can get boring and may not generate enough excitement amongst the potential client.
- Conversion rate is higher: Google Ads not only increase your online traffic, but also increases the conversion rate. Evidence suggests that paid search traffic on Google has a better conversion rate- with conversion rates up to two times higher.
- Targeted Advertisements: On Google Ads, you are able to advertise only for the people who would be really interested in your product/services. You can narrow your audience by location, time of day, language, type of device etc. which helps you to display ads to those who are most likely looking for an organization like yours.
- Access to non search users: Google Ads gives you the ability to reach out to the non search users as well. Your ads will be published on Gmail, You tube and other partner sites, where non search users can also click on to you advertisement, thereby increasing online traffic to your site.
- Reach more customers through their Gmail Inbox: One of the most used marketing strategies these days is email marketing. From 2015 onwards, Google integrated native Gmail ads with Google Ads and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.
Example of Gmail ad:
- Customizable: Google Ads is flexible and gives you several options to customize your campaigns as per your needs and requirements.
- Instant Results: Google Ads is way faster than Search Engine Optimization (SEO) and as a result, it enhances your visibility instantly.
- Remarketing is Possible: Google Ads allows you to track past visitors to your website with a cookie. You can remarket your product to the people who have shown interest in your organization in the past.
- Measure the Results: The unique features of Google Ads, allows you to measure the success or failure of your advertisement. You will get to know the following information about your ad:
- Which keywords generated maximum traffic?
- How many leads have been generated?
- What is the average cost per lead?
- Control the Budget: To run your ads on Google, you’ll need to decide on the right budget and bidding options. You remain in full control to decide the budget and depending on your comfort you can set a daily/monthly spending for a campaign.