Objectives are detailed statements describing the ways through which you intend to achieve the goal. Use the S.M.A.R.T. method of writing your objectives which means writing Specific, Measurable, Attainable, Realistic, and Time-bound statements. All the objectives should contribute and supports in achieving the specified goal. While framing the objectives ensure that they provide answers to the 5Ws:
- Why: are you proposing a particular thing?
- What: approach will you adopt to reach the desired goal?
- When: will you conduct the particular project?
- Where: will you implement the project?
- Who: will be the primary stakeholders/beneficiaries or who will be doing a particular thing in a project?
Your objectives should always be written using action verbs like create, identify, promote, enhance, increase, and develop etc. These verbs help in describing the course of action and give clarity to your object.
Example: For the goal that was framed in the previous step, the following objectives can be framed-
- Objective 1: To provide counseling to 100 identified Vulnerable Women to increase their participation in public life as informed citizens with constitutionally mandated rights.
- Objective 2: To improve the quality of life of the 100 identified Vulnerable Women by improving family health and interpersonal relations, and coping capacities.
- Objective 3: To support 100 Vulnerable Women with IGAs and entrepreneurship skills in tailoring and jewelry making.
Project Strategy
Project Strategy refers to the methods that will be used in achieving project goals and objectives. These are broad approaches and provide direction in project implementation. The strategy will align your project activities with the project goals and objectives.
Example:
- Awareness Generation
- Capacity Building
- Market Linkages
- Enterprise Development
Project Activities
These refer to the smallest identifiable and measurable pieces of work planned for completion throughout a project. Defining the activities helps the project staff to understand what actions to do and at what time. Every activity is associated with a definite interim goal or objective.
Example:
- Identification of widows in the village
- Conducting counseling sessions.
- Conducting Motivational sessions
- Meetings with families and guardians
- Awareness session on widow rights