A goal is a broad statement that defines what you plan to do in a project. Always remember that a well-written goal statement is a marketing tool that will help you in getting funded.
The goal basically defines the purpose of the proposal by giving an idea to the reader of what problem your organization intends to address. As the goal of the proposal shows the reader your intention towards solving a particular problem it should be linked with the problem statement.
For instance, if the problem that you are addressing is related to widow rehabilitation and well-being your goal should state that you seek to empower widows in the area through the proposed project. You can use words like decrease, deliver, develop, establish, improve, increase, produce, and provide while writing the proposal.
Framing a quality Goal
- Avoid vagueness: The goal should clearly indicate the purpose of your proposal and specify certain aspects of the project.
- Link the Goal with the problem statement: The goal should be linked with the problem statement, so that reader knows of why you to implement a particular project.
- The goal should be consistent with your organization’s mission and vision
- statement: The project goal should also be consistent with the organization’s mission and vision. For example, if your organization works for women-related projects then make sure that your project also discusses your primary stakeholders.
- Use simple language to write a goal: Avoid the use of jargon and technical words to write a goal. Use language that is easy to understand by people, not something for which people have to use a dictionary.
- Keep only one goal for a proposal: It is a good practice to have a single goal for your project. As the goal is a broad statement it will surely encompass multiple things which would be addressed through the various objectives.
Example: To empower 100 widows and vulnerable women in Busia County, through Entrepreneurship Development and capacity development.
From the example above you will see that the goal statement is broad but at the same time also provides some specific details about your project and is not vague. The goal here clearly indicates the following:
- The main purpose of the project is the empowerment of widows and vulnerable women.
- The target beneficiaries of the project are 100 widows and vulnerable women.
- Entrepreneurship Development and capacity development will be used to empower women.
- The project will be implemented in Busia County.