Akashvani at 90 National Channel Jingle Contest (India)

Akashvani (Prasar Bharati), with MyGov, is hosting a nationwide Jingle-Making Contest themed “Akashvani @90 – The Vibrant Voice of India.” Indian citizens can submit 20–50 second jingles with vocals for three radio channels. Winners can earn up to ₹20,000, with multiple prizes and national recognition.

Overview

Akashvani (Prasar Bharati), in collaboration with MyGov, invites citizens to participate in a creative audio competition celebrating 90 years of broadcasting.

The contest aims to develop fresh, engaging jingles that reflect the identity and audience of Akashvani’s key radio channels.

Prize Details

• Total prize pool: ₹70,000
• 1st Prize: ₹20,000
• 2nd Prize: ₹15,000
• 3rd Prize: ₹10,000
• 10 Consolation Prizes: ₹2,500 each

Contest Objective

The competition aims to:

• Refresh Akashvani’s audio branding
• Encourage citizen participation in public broadcasting
• Showcase musical and creative talent across India
• Build distinctive identities for radio channels

Channel Categories & Style Guidelines

Participants must create jingles for one or more of the following:

1. FM Gold

• Style: Classic, premium, sophisticated
• Tone: Elegant and timeless

2. FM Rainbow

• Style: Vibrant, youthful, energetic
• Tone: Fun and contemporary

3. Vividh Bharati (VBS)

• Style: Mass appeal, culturally rooted
• Tone: Nostalgic and widely relatable

Submission Requirements

Composition Rules

• Duration: 20 to 50 seconds
• Must include:
  • Vocals (lyrics or slogan)
  • Background music arrangement

Language

• Hindi or English

Audio Specifications

• Format: MP3 or WAV
• Minimum quality:
  • 128 kbps bitrate
  • 44.1 kHz sampling rate

Entry Limits

• 1 entry per channel
• Maximum 3 entries per participant

Additional Requirement

• Concept note (up to 150 words) explaining the idea

Key Concepts Explained

Jingle

A short, catchy audio piece combining music and lyrics used for branding or promotion.

Audio Branding

The use of sound elements (music, voice, tone) to create a recognisable identity.

Concept Note

A brief explanation describing the idea, inspiration, and relevance of the submission.

Who is Eligible?

• Open to all Indian citizens
• Suitable for:
  • Musicians and composers
  • Content creators
  • Students and hobbyists

How to Participate

Step-by-Step Process

1. Choose a Channel
   • FM Gold, FM Rainbow, or Vividh Bharati
2. Create Your Jingle
   • Match style, tone, and duration
3. Record and Finalise Audio
   • Ensure quality and clarity
4. Write Concept Note
   • Explain idea in ≤150 words
5. Submit Entry
   • Upload via MyGov portal

What Makes a Strong Entry?

• Clear alignment with channel identity
• Catchy and memorable tune
• Strong, clear vocals
• High production quality
• Creative storytelling within short duration

Common Mistakes to Avoid

• Poor audio clarity or mixing
• Exceeding time limits
• Weak or unclear lyrics
• Not matching channel tone
• Missing concept note

Tips for Participants

• Keep lyrics simple and impactful
• Use instruments that match the channel mood
• Focus on emotional connection
• Test how memorable your jingle is after one listen
• Ensure vocals are crisp and well-balanced

FAQs

1. Who can participate?

All Indian citizens are eligible.

2. What is the duration limit?

Each jingle must be between 20 and 50 seconds.

3. Are vocals required?

Yes, jingles must include vocals and music.

4. How many entries can I submit?

Up to three entries (one per channel).

5. What formats are accepted?

MP3 or WAV with at least 128 kbps and 44.1 kHz.

6. Is a concept note mandatory?

Yes, up to 150 words explaining your jingle.

7. What is the total prize pool?

₹70,000 across all prizes.

Conclusion

The Akashvani @90 Jingle-Making Contest offers a creative platform for citizens to shape the future sound of India’s public radio. By combining music, storytelling, and branding, participants can gain recognition while contributing to a legacy institution’s evolving identity.