Deadline: 17-May-2026
The Food Safety and Standards Authority of India (FSSAI) has launched a national Mascot Design Contest under the Eat Right India initiative via MyGov. The contest invites Indian citizens to design a mascot promoting food safety, healthy eating, and nutrition awareness, with prizes of up to INR 50,000 for design and INR 20,000 for naming.
Overview of the Contest
The Mascot Design Contest is an initiative by FSSAI under the Ministry of Health & Family Welfare, Government of India. It aims to create a symbolic character that communicates key messages related to food safety, hygiene, and healthy eating in a simple and engaging way.
The mascot will be used across print, digital media, educational programs, and public outreach campaigns under the Eat Right India movement.
Objectives of the Initiative
The contest is designed to promote public awareness and behavioural change in food safety and nutrition.
Key objectives include:
- Promoting safe and hygienic food practices
- Encouraging healthy and balanced eating habits
- Spreading nutrition awareness among citizens
- Supporting sustainability in food consumption
- Enhancing youth engagement in public health messaging
- Strengthening citizen participation in food safety initiatives
- Creating a simple and relatable communication tool for public awareness campaigns
Awards and Prizes
The contest offers monetary rewards and recognition for selected entries.
- Mascot design winner prize: INR 50,000
- Mascot naming prize: INR 20,000
- Certificates of appreciation for winners
- In case of multiple winners, prize money may be shared equally
Eligibility Criteria
The contest is open to a wide range of participants.
Eligible participants include:
- All Indian citizens
- Individuals of any age, gender, profession, or background
- Groups or teams (must submit through one designated representative)
Participation rules:
- Only one entry per participant or team
- Entry must be original and submitted through MyGov platform
- AI-generated or copied designs are not allowed
- Content must not violate intellectual property rights or include offensive material
Submission Requirements
Participants must follow specific technical and content guidelines.
Submission format:
- High-resolution mascot design in PDF format
- Minimum resolution: 300 DPI
- Minimum dimensions: 1920 × 1080 pixels
- Maximum file size: 10 MB
Submission must include:
- Mascot name
- Short write-up (up to 200 words) explaining:
- Mascot concept
- Symbolism and meaning
- Connection to Eat Right India values
- First page must include:
- Participant name
- Mascot name
- Concept description
Themes and Values
The mascot should represent key public health and food safety principles.
Core themes include:
- Food safety and hygiene
- Healthy and nutritious eating
- Sustainability in food systems
- Public health awareness
- Youth engagement and education
- Simple and effective communication of health messages
Importance of the Contest
The initiative supports national health communication and awareness by:
- Making food safety messages more engaging and accessible
- Encouraging creative participation from citizens
- Strengthening public understanding of nutrition and hygiene
- Supporting behavioural change in dietary habits
- Promoting national health awareness campaigns under Eat Right India
Conclusion
The FSSAI Eat Right India Mascot Design Contest is a citizen-focused creative initiative that promotes food safety, nutrition awareness, and healthy eating through visual storytelling. By inviting original mascot designs from Indian citizens, it aims to create a powerful communication tool that supports national public health education and the broader Eat Right India mission.
For more information, visit MyGov.