Major Events and Festivals Sponsorship Program (Australia)

Deadline: Ongoing Opportunity

The City of Perth is accepting applications for Major Events and Festivals Sponsorship Program to attract large-scale cultural events, sporting events, and festivals, that are of national and international significance, enhancing Perth’s reputation as a vibrant and event friendly destination.

Sponsorship is available for organizations delivering large-scale events of national and international significance that support the City’s 2025 Event Strategy.

A major event or festival will generate significant return on investment, economic impact and visitation outcomes, benchmarked against initiatives that have been previously supported under the program. Events will also provide significant sponsorship benefits in recognition of the City’s support.

Benefits

• The value of commercial benefits, prioritizing benefits that increase awareness of the City of Perth and provide a high-level of visibility.
  • Mandatory Benefits:
    • Advertising (digital or press)
    • Logo recognition across event assets
    • Significant event signage
  • Priority Benefits Include:
    • Additional advertising (e.g. broadcast)
    • Foreword in an event program
    • Speaking opportunities
    • Event launch and media opportunities
    • Social media and content creation

Program Outcome

• Liveable
  • Uniquely Perth:
    • Attract international and interstate visitation by offering modern, creative and innovative experiences to enhance the city’s reputation as the events capital of Western Australia.
    • Attract high-profile participation, partners, sponsors and media organisations.
  • Community Benefit:
    • Enliven the city with prestigious and significant events and festivals, which create vibrant activity and connect people in the community.
  • Something for Everyone:
    • Celebrate the diversity of Perth, it’s unique Aboriginal culture, community and identity and demonstrate an inclusive and accessible approach.
    • Support the City’s Events Plan in delivering a year- round calendar of events that has broad appeal ensuring there is something for everyone.
• Sustainable
  • Sustainability:
    • Support the City’s vision of being a sustainable city by advocating sustainable event and festival models that champion environmental sustainability.
• Prosperous
  • Support Local:
    • Stimulate the local economy and provide opportunities for local business engagement in the hospitality and retail sectors. Champion the use of local businesses and suppliers.

Eligibility Criteria

• All applications for Major Events and Festivals sponsorship with the City of Perth must meet the following eligibility criteria. The applicant must:
  • Be a legally constituted entity or individual with an Australian Business Number (ABN).
  • Have appropriate insurances where required, as outlined under the City’s Activity Approvals or other relevant policies and procedures.
  • Have submitted the application prior to the project commencement date with sufficient time to enable consideration by the City and Council.
  • Offer a project or initiative within the City’s local government area.
  • Demonstrate financial viability without the City’s funding (an individual event or project may not be viable without the City’s support, however the organisation must be).

Ineligibility Criteria

• The City of Perth will not consider applications from:
  • The Commonwealth or State Government Departments.
  • A political party.
  • An applicant that the City considers supports, promotes or facilitates violence, intolerance or discrimination.
  • An employee or elected member of the City, or their immediate family, however this does not include an application from an organisation that an employee, elected member or their immediate family member may be part of.
  • An applicant that has outstanding debts to the City.
  • An applicant who is in legal conflict with the City.
  • An applicant that has failed to provide satisfactory acquittal reporting for any previous City funding.
  • An applicant that has already received City funding (including in-kind) for the same project within the same financial year.
  • An applicant that has already applied for City funding (including in-kind) for the same project within the same financial year and been refused.
  • An applicant that conducts or has conducted themselves in a way the City of Perth considers to be injurious or prejudicial to the character or interests of the City.
• The City of Perth will not consider applications for the following projects or project expenses:
  • Projects where the City consider the primary purpose to be political.
  • Projects that the City consider denigrate or exclude parts of the community or have an adverse effect on public health, safety, the environment or heritage.
  • Projects that request reimbursement of funds already spent.
  • Projects that are for debt reduction or operational deficits.
  • Project legal expenses.

For more information, visit Perth.