Major Events & Festivals Sponsorship in Australia

Deadline: Ongoing Opportunity

The City of Perth is seeking applications for its Major Events & Festivals Sponsorship to Support large-scale events of national and/or international significance.

Major cultural events, sporting events, and festivals attract visitors and tourists and raise the profile of Perth as the events heart of Western Australia.

Sponsorship is available for organisations delivering large-scale events of national and international significance. A major event or festival will generate significant return on investment, economic impact and visitation outcomes, benchmarked against initiatives that have been previously supported under the program. Events will also provide significant sponsorship benefits in recognition of the City’s support.

Outcomes

• Liveable
  • Visitation
    • Attract international and interstate visitation by offering modern, creative and innovative experiences to enhance the city’s reputation as the events capital of Western Australia.
  • Vibrancy
    • Enliven the city with prestigious and significant events and festivals, which create vibrant activity and connect people in the community
    • Attract high-profile personalities, partners, sponsors and media organisations.
  • Engaging a diverse community
    • Celebrate the diversity of Perth, it’s unique Aboriginal culture, community and identity and demonstrate an inclusive and accessible approach.
    • Support the City’s Events Plan in delivering a year- round calendar of events that has broad appeal ensuring there is something for everyone.
• Sustainable
  • Sustainability
    • Support the City’s vision of being a sustainable city by advocating sustainable event and festival models that champion environmental sustainability.
• Prosperous
  • Economic growth
    • Stimulate the local economy and provide opportunities for local business engagement in the hospitality and retail sectors. Champion the use of local businesses and suppliers.

Eligibility Criteria

• All applications for Major Events and Festivals sponsorship with the City of Perth must meet the following eligibility criteria. The applicant must:
  • be a legally constituted entity or individual with an Australian Business Number (ABN) or be under the auspice of an Australian legal entity;
  • have appropriate insurances and licences where required, as outlined under the City’s Activity Approvals or other relevant policies and procedures;
  • have submitted the application prior to the project commencement date with sufficient time to enable consideration by the City and Council;
  • offer a project or initiative within the City’s local government area; and
  • demonstrate financial viability without the City’s funding (an individual event or project may not be viable without the City’s support, however the organisation must be).

For more information, visit City of Perth.

For more information, visit https://perth.wa.gov.au/live-and-work/grants-and-sponsorship