Deadline: 14-Jun-21
The United Nations Educational, Scientific and Cultural Organization (UNESCO) Nepal call for proposals from registered, reputable and qualified organizations for the provision of services for, design, manage, and monitor the awareness-raising and advocacy campaign to strengthen #LearningNeverStops campaign in Nepal focusing on ‘keeping girls in the picture.
UNESCO under the framework of the UNESCO-UNFPA-UN Women Joint Programme aims to build on the existing #LearningNeverStops campaign and focus on ‘keeping girls in the picture’ to promote girls education in Nepal. Through supporting national and local initiatives on advocating for and advancing girls’ education UNESCO aims to call for efforts to safeguard progress made on girls’ education, ensure girls’ learning continuity during school closures, and promote girls’ safe return to school once these reopen. It also sheds light on girls who were already out of school before the pandemic and calls on the local, national and international community to urgently work together to guarantee their right to education.
Objectives
Through the advocacy campaign, the Joint Programme aims to:
- Mobilise changemakers and innovators, creative artists and groups with a focus on the youth and adolescent population through grant schemes to develop inventive and original ideas for advocacy or adapt existing contents for wider dissemination;
- Use collaborative forms of audio-visual arts, media, and/or literary writing, that can enhance the messaging on the importance of girls’ education.
- Advocate for girls’ education to ensure their learning continues through alternative means during the pandemic, even if schools stay closed, and their return to school and to learning when the COVID-19 crisis passes and adapts to the new normalcy;
- Raise awareness on the social structures and harmful gender norms and practices that impede girls’ access to and continuation in education including Chhaupadi, child marriage, and dowry;
- Mobilise organic interest and grassroot efforts to further disseminate the campaign across Nepal ensuring a wider outreach;
- Encourage policy makers and stakeholders to address the identified challenges and issues for girls’ education and collaboratively work for measures/actions to ensure continuation of learning during and after the pandemic.
Expected Tasks
The main task is to design, implement, and monitor an advocacy campaign that can fulfil the aforementioned objectives by tapping into existing resources on girls’ education in Nepal with a focus on activities that can be undertaken during the context of COVID-19.
Specifically, the Responsible Party shall:
- Develop and agree with UNESCO on the overall design of the advocacy campaign including key components, advocacy products, and campaign methods that can best achieve the objectives:
- Promote/enhance the key messages from the global #LearningNeverStops to be adapted to the context of Nepal including those emphasizing the importance of girls’ education, the impacts on the wider society, and why it is imperative that girls continue on their learning and return to school upon its re-opening;
- Design 4-5 key advocacy products and campaign strategies building on existing knowledge products and materials on girls’ education in Nepal and through supporting national and local initiatives including those developed by UNESCO;
- A mix of different media platforms should be considered to maximise outreach during the context of the COVID-19 pandemic including community radios that are most effective in areas with low-connectivity;
- Develop and agree with UNESCO on the detailed plan and schedule for implementation.
- Develop and agree with UNESCO on the overall branding of the campaign including the name of the campaign, key hashtags and a promotion and communication strategy.
- Launch and implement the campaign by:
- Providing technical and operational administration as necessary;
- Providing technical backstopping on gender mainstreaming in the development of key advocacy/knowledge products;
- Coordinating with partner organisations to implement and promote the advocacy campaign.
- Ensure visibility of campaign and the Joint Programme by developing a creative multi-media marketing plan including communication products (videos, photos with messages, webstories, human-interest stories, etc.) and social media promotion and ensuring implementation throughout the project.
- Create communication products for each significant step of the process and promote content on social media platforms;
- Organise an online event on the International Day of the Girl Child (11 October) with partners and participants of the campaign.
- Develop and agree with UNESCO on a monitoring and evaluation methodology to effectively track outreach of the overall campaign.
Eligibility Criteria
This tender is open to Nepalese entities/organizations as well as international entities/organizations with a presence in Nepal.
For more information, visit https://en.unesco.org/news/request-proposal-2