Deadline: 23-Feb-22
The United Nations Development Programme (UNDP) is calling for proposals for Awareness Campaign for the African Solidarity Financing Mechanism.
UNDP and UNICEF are planning to launch a Global wide Awareness and fundraising campaign that calls on governments, private sector, diaspora and philanthropy partners to join forces within the African Solidarity Mechanism and support with funding and financial support the poorest countries and communities that have been hardest hit by the pandemic and other shocks, ranging from cyclones, droughts and floods to locust invasions and conflict.
Scope
The agency is expected to:
- Design the branding of the African Finance Solidarity Mechanism with a strong look/feel/identity and the guidelines for content assets.
- Design and launch a dedicated website (min 2 page).
- Articulate and implement the awareness campaign framework (vision, mission, objectives, audiences, resources, partnerships) and strategy.
- Coordinate with the team in charge of the Fundraising campaign for the Africa Solidarity Mechanism.
- The consultancy firm will be in charge of the production of content and dissemination, and other related activities around the campaigns and key events related to the Africa Finance Solidarity Mechanism, as mentioned in the deliverables.
Objectives
The overall key objectives of this assignment are the following:
- Design and implement an advocacy campaign that will raise awareness around the problem African Solidarity Financing Mechanism is trying to solve and the ways the target group could contribute together with the wider set of partners on the ongoing efforts towards COVID19 response recovery and the achievement of SDGs.
- Establish a strong look/feel/identity for the Africa Solidarity Financing Mechanism, in line with the INFF transformative movement.
Target Audience
- Sensitize public sector, investors, development partners and academia on the need to bring together private and public finance.
- Geographical Spread for Public Engagement: global level.
Deliverables
- Pitching 3 ideas for the Awareness Campaign to UNDP and UNICEF and elaborating the umbrella concept, the workplan and the calendar for 2022, in compliance with UNDP and UNICEF Communication strategy and Social Media Plan which will ensure the relevance and consistence in all messages.
- Undertake and keep continuous analysis of audience and promotional platforms for targeted outreach.
- Design the branding of the African Finance Solidarity Mechanism and the guidelines for content assets (templates for online and offline interactions, taglines, hashtag, messaging, visuals, etc);
- Design and launch a dedicated website and produce assets for the web page.
- Create social media platforms (twitter, linkedin, facebook, instagram, youtube) and curate content for the digital and mainstream media channels e.g. about the initiative, archival footage, relevant data, upcoming events, etc., including:
- Curation of social media calendar on Trello board
- Dissemination of media advisories and press releases
- Media pitching and placement of content/persons to push the campaign (3 media interviews with international media, 2 media interviews with regional media)
- Placement of campaign content on at least 5 digital platforms or media outlets (regional/global)
- Guided by UNDP’s message and editorial standards, identifying regional and global social influencers who would be a good brand match for UNDP possibly drawing on UNDP/UNICEF and other UN Goodwill Ambassadors.
- Creating visual and outreach materials conveying the key messages of the campaign, including at least: one hero video; a 1-minute animated announcement video to launch the campaign; a 3-4 minute video summarizing the project with narration, animation, subtitling, music, interview footage; 1 promotional video, including with the ambassadors; at least 2 key stories featuring local voices and actors that help to anchor and contextualize the advocacy campaign; infographics, GIFs, web banners, event flyers, quote cards, publications, roll up banner design, 1-page brochure, PowerPoint presentation etc.
- Elaborate the needed materials and provide support for the Africa Finance Solidarity Mechanism launch: invitations, powerpoint presentations, elaborating communication materials for the event and following the event (social media cards/GIFs, press release, instructional content, flyers, interviews, twits, posts).
- Design and implement the advocacy/awareness raising campaign.
- Provide active monitoring of coverage and analysis.
- Submit a narrative report containing an analysis of the performance of the campaign with metrics on key indicators and recommendations for sustaining the campaign.
Eligibility Criteria
- At least 8 years of demonstrated practical experience in design, conceptualization and implementation of advocacy campaigns
- Eligible contractor must have team members that hold certificate and/or professional training in public relations and marketing, communications and mass media, graphic design and film production, public and development policy or awards in the related fields.
- Demonstrated extensive experience in managing and producing advocacy campaigns as well as managing production crews.
- Previous work experience with private sector, development partners, international organisations, government and media
- High grasp in development of content targeting multiple audiences.
- Proof of experience to be provided with the bid application as portfolio examples and samples of previous work
- Understanding of Africa’s development context and priorities, and as well as donor priorities
- Company Qualifications
- Company Profile, which should not exceed fifteen (15) pages, relevant to the services being procured
- Latest Business Registration Certificate
- 2020 and 2021 Financial Statement – including income statement and balance sheet to indicate its financial stability, liquidity, credit standing and market reputation.
- Written Self-Declaration that the company is not in the UN Security Council 1267/1989 List, UN Procurement Division List or Other UN Ineligibility List.
- Must be operating within the Africa region or has representatives based in the region
For more information, visit https://procurement-notices.undp.org/view_notice.cfm?notice_id=87877