Deadline: 30-Sep-25
The TUI Colourful Cultures offers tourists the opportunity to experience and appreciate these cultures and empowers communities to preserve and promote them through tourism.
By inspiring and supporting cultural expression and growth in tourism destinations. The programme empowers artists and artisans to professionalise, gain access to new markets and promote authentic local arts and culture. From traditional dance to local visual arts, handicraft, or theatre performances, it creates new opportunities through tourism for creatives in destinations.
Objectives of the TUI Colourful Cultures Programme
- The TUI Colourful Cultures Programme is an opportunity to support initiatives promoting and preserving cultural heritage which include the following outcomes:
- Increased support services for people preserving cultural heritage and creativity
- Measured by number of people that received support services (male/female)
- Measured by number of organisations, cooperatives and associations supported
- Increased promotion of cultural heritage and arts in tourism destinations
- Measured by number of events organised and supported
- Measured by number of people attending events
- Increased income possibilities through tourism
- Measured by number of partnerships with the tourism sector
- Measured by number of tourism experiences created
- Increased support services for people preserving cultural heritage and creativity
Funding Information
- Grants from 10,000 to 40,000 per year.
Duration
- Projects that run for 2 to 3 years.
What are they looking for?
- They’re looking to partner with local organisations with a track record in impactful cultural interventions and community engagement. These could be drama schools, performing arts organisations, theatres, cultural centres and associations, etc.
- They want to learn about how this project will work towards the protection and promotion of cultural heritage and what impact it will have on beneficiaries, the community, and the destination.
Geographic Focus
- Albania, Aruba, Barbados, Bonaire, Bulgaria, Cambodia, Cape Verde, Costa Rica, Croatia, Curacao, Cyprus, Dominican Republic, Egypt, Greece, Indonesia, Italy, Jamaica, Malaysia, Maldives, Mauritius, Mexico, Morocco, Namibia, Peru, Philippines, Portugal, Saint Lucia, Senegal, Slovenia, South Africa, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Türkiye, Vietnam.
Elements
- The project should consider the following elements:
- Strengthening community livelihoods: Involve local communities, artists, and storytellers in co-creating content and celebrating their unique heritage. Collaborate with historians, elders, and local communities to gather stories.
- Story preservation: Curate and preserve traditional stories, historical events, folktales, rituals and legends passed down through generations.
- Collaborative expression: Consider integrating music, performance, and dance to enhance the storytelling experience. Partner with musicians, dancers, and visual artists to create captivating performances.
- Education and capacity building: Host workshops for artists and storytellers to exchange ideas and refine their craft. Provide capacity building for young aspiring storytellers, both locals and tourists. Educate the younger generation about their roots, fostering pride and a sense of belonging.
- Experiences: Develop storytelling experiences, inviting diverse audiences from visitors and locals to school children and elders.
Eligibility Criteria
- Organisations must be legally registered organisations.
- Projects should take place in tourism destinations.
- Quality and relevance of actions and projects proposed, in terms of addressing the requirements and prioritised destinations.
- Quality and experience of organisations who will deliver proposals. (e.g. track record of the organisation in delivering similar activities in the previous years, size of funding executed, tourism linkages, etc.)
- The extent to which the applicants seek to co-ordinate actions with other groups and other initiatives to create a wider impact.
- Value for money in terms of achieving the objectives for the TUI Colourful Cultures programme.
For more information, visit TUI Care Foundation.