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Using videos for storytelling

Spencer Foundation’s Conference Grant: Advancing Education Research

With the advent of internet and social media, plus a surge in the number of people having mobile phones, communication is getting easier, faster and more accessible for everyone. Clicking pictures and recording videos is so easy these days, with a click on your mobile phone. Visual storytelling is a way to tell your story through videos.

Videos have always been an unparalleled method to get the viewer experience your world. So many NGOs are focusing on ethical photography and videography in their fundraising campaigns also. It should be ethical because it needs to ensure that the confidentiality of beneficiary information and consent are of paramount importance.

For NGOs, storytelling is a way to achieve so many things at a time, like communicating your story to the world, appealing the donors to donate, telling the impact of your work, and asking people to connect and volunteer, and so on and so forth.

Here are a few tips for making a short video to tell a story and achieve all of the above: (Please note that this is one simple step-by-step guide about the storytelling by a video, though there are no limits to creativity and a video can be done in so many ways. Remember, there is no right or wrong here, all that matters is getting the message across in its true spirit.)

Conveying a powerful story through the medium of videos can be very effective and appealing to the donors also. Remember that the essence of the video is in the story captured, and not so much in the tools and techniques of videography. A 2-minute video recorded on a simple mobile phone camera can go viral; can get you visibility and even new donors! Just that the story must be very powerful and convincing and the story-teller a craftsman like your own NGO making a change at the grassroots.

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