Deadline: 31-Oct-2026
The Central Adoption Resource Authority (CARA), under the Ministry of Women & Child Development, Government of India, in collaboration with MyGov, is inviting citizens across India to participate in a video storytelling initiative promoting awareness about legal adoption. Participants are encouraged to create 60–90 second videos that highlight ethical, child-centric, and lawful adoption practices through inspiring stories and creative narratives.
The initiative supports awareness about child rights, transparency in adoption procedures, and responsible storytelling related to legal adoption under the Juvenile Justice (Care and Protection of Children) Act, 2015. The top 10 selected entries will receive ₹2,000 each along with official recognition on CARA platforms.
What is the CARA Video Storytelling Initiative?
The CARA Video Storytelling Initiative is a public awareness campaign designed to promote legal adoption practices in India through short-form video storytelling.
The initiative is organized by:
- Central Adoption Resource Authority (CARA).
- Ministry of Women & Child Development, Government of India.
- MyGov.
The programme encourages citizens to create meaningful and emotionally engaging video stories that highlight the legal, ethical, emotional, and social dimensions of adoption while promoting child rights and responsible adoption awareness.
Programme Objectives
The initiative aims to:
- Promote awareness about legal adoption in India.
- Encourage ethical and child-centric adoption practices.
- Strengthen public understanding of child rights.
- Support transparency in adoption processes.
- Promote empathy toward children in need of care and protection.
- Encourage responsible storytelling related to adoption.
- Increase awareness of adoption laws under the Juvenile Justice Act.
Key Focus Areas
The initiative focuses on several adoption awareness and child protection priorities.
Main focus areas include:
- Legal adoption awareness.
- Child rights and protection.
- Ethical and lawful adoption practices.
- Transparency in adoption procedures.
- Responsible and sensitive storytelling.
- Emotional and social aspects of adoption.
- Public education and awareness.
The programme promotes positive and respectful narratives around adoption.
Storytelling Theme and Content
Participants are invited to create:
- 60–90 second video stories.
The videos may include:
- Real-life adoption experiences.
- Creative fictional narratives.
- Awareness-based storytelling.
- Inspirational adoption journeys.
The content must reflect:
- Emotional sensitivity.
- Positive and respectful messaging.
- Legal adoption awareness.
- Child-centric storytelling approaches.
All entries must support:
- Only legal adoption processes.
Legal and Ethical Adoption Awareness
The initiative promotes adoption practices aligned with:
- The Juvenile Justice (Care and Protection of Children) Act, 2015.
The programme encourages:
- Transparency in adoption.
- Respect for children’s rights.
- Ethical and lawful adoption procedures.
- Public awareness about legal adoption systems.
Participants are expected to avoid promoting illegal or unregulated adoption practices.
Recognition and Awards
The initiative provides recognition through:
- Official acknowledgment on CARA social media and communication platforms.
The programme also offers:
- ₹2,000 monetary incentive
for each of the:
- Top 10 selected performers.
The awards recognize impactful and meaningful storytelling contributions.
Who Can Participate?
Participation is open to:
- All citizens across India.
The initiative encourages participation from:
- Individuals.
- Students.
- Content creators.
- Families.
- Social advocates.
- Community members interested in child rights and adoption awareness.
Submission Requirements
All submissions must be:
- Original.
- Unpublished.
- Created specifically for the initiative.
Videos must comply with:
- All content and technical requirements.
Technical Specifications
Entries must be submitted in:
- MP4 format.
Video style requirements include:
- Vertical or reel format.
Minimum Resolution Requirement
Videos must have:
- Minimum resolution of 720p.
Participants should ensure videos are:
- Clear and visually engaging.
- Suitable for digital and social media platforms.
Consent and Documentation Requirements
Participants must provide:
- Written consent for identifiable individuals featured in the video.
This requirement is especially important for:
- Children appearing in the content.
Where applicable, participants must also provide:
- Valid adoption-related registration numbers.
These measures help ensure ethical participation and child protection compliance.
Content Restrictions
All entries must avoid:
- Offensive or harmful content.
- Misleading information about adoption.
- Illegal adoption promotion.
- Disrespectful or insensitive narratives.
- Violations of child privacy and dignity.
The initiative emphasizes:
- Sensitivity.
- Positivity.
- Respect for children and families.
Why This Initiative Matters
The CARA and MyGov initiative plays an important role in strengthening awareness about legal adoption and child protection in India.
Key benefits include:
- Promoting ethical adoption practices.
- Increasing public awareness about child rights.
- Encouraging responsible storytelling.
- Supporting transparency in adoption systems.
- Reducing misconceptions about legal adoption.
- Encouraging empathy and inclusion.
The initiative also strengthens public engagement during adoption awareness campaigns.
Expected Outcomes
The programme aims to support:
- Increased awareness of legal adoption processes.
- Better understanding of child rights and protection.
- More responsible and ethical adoption narratives.
- Increased public participation in awareness campaigns.
- Positive social attitudes toward adoption.
- Greater visibility for lawful adoption systems.
The initiative encourages storytelling that inspires social awareness and empathy.
Evaluation Criteria
Entries are likely to be assessed based on:
- Originality and creativity.
- Emotional and social impact.
- Clarity and storytelling quality.
- Alignment with legal adoption awareness themes.
- Sensitivity and respectfulness.
- Technical quality and presentation.
- Positive and child-centric messaging.
Strong entries should combine impactful storytelling with responsible messaging.
Tips for Creating a Strong Video Entry
Participants can strengthen their submissions by focusing on the following areas:
- Use clear and emotionally engaging storytelling.
- Highlight positive and lawful adoption narratives.
- Keep the message concise and impactful.
- Ensure respectful representation of children and families.
- Use good audio and video quality.
- Focus on empathy and awareness.
- Maintain compliance with all legal and ethical guidelines.
Common Mistakes to Avoid
Participants should avoid the following issues:
- Promoting illegal or informal adoption practices.
- Using insensitive or exploitative storytelling.
- Poor video or audio quality.
- Missing consent documentation.
- Submitting plagiarized or reused content.
- Violating technical specifications.
Frequently Asked Questions (FAQs)
What is the CARA Video Storytelling Initiative?
It is a short video storytelling initiative promoting awareness about legal adoption and child rights in India.
Who can participate?
All Indian citizens are eligible to participate.
What should the videos focus on?
Videos should promote legal adoption, child rights, ethical adoption practices, and positive storytelling.
What is the required video duration?
Videos must be between 60 and 90 seconds long.
What format should the video be submitted in?
Entries must be submitted in high-resolution MP4 format in vertical or reel style.
What awards are available?
The top 10 selected entries will receive ₹2,000 each along with official recognition on CARA platforms.
Are consent forms required?
Yes. Written consent is required for identifiable individuals, especially children, featured in the videos.
Conclusion
The CARA and MyGov Video Storytelling Initiative provides an important platform for promoting awareness about legal adoption and child rights through creative and responsible storytelling. By encouraging citizens to create emotionally engaging and informative short videos, the programme supports transparency, empathy, and ethical adoption practices in India.
The initiative also highlights the importance of lawful adoption systems and respectful representation of children and families. Participants are encouraged to create impactful and sensitive stories that contribute to public awareness and child protection advocacy across the country.
For more information, visit MyGov.
