Australia: Event Sponsorship Program to Facilitate Events

Deadline: 28-Feb-23

The City of Perth is inviting applications for its Event Sponsorship Program.

Through the Event Sponsorship program, the City will provide funding to facilitate events that activate the city with vibrant activity that attracts people into Perth. The program supports events that have widespread appeal, champion sustainability considerations, drive visitation into the city and support local business to stimulate economic growth.

This year, the City will prioritise applications that complement and build upon the City’s Events Plan. The City of Perth has a vision for a portfolio of major events which provide enriching experiences for all throughout the year (Events Strategy 2025).

Event Requirements

Applicants should consider the requirements when deciding what level of funding to apply for. These factors will be considered in the assessment of applications along with the demonstrated ability of the event to achieve the five program outcomes.

• Tier 1 Funding request $15,001 – $30,000.
  • Event Profile:
    • Minimum 4,000.
    • Local attendees.
• Tier 2 Funding request $30,001 – $60,000.
  • Event Profile:
    • Minimum 15,000.
    • Local attendees, and interstate visitors who are accommodated in the city desired.
• Tier 3 Funding request over $60,001.
  • Event Profile:
    • Minimum 25,000.
    • Local attendees, and interstate and international visitors who are accommodated in the city strongly desired.

Projects

Examples of Projects Supported Below is a list of examples of projects supported under this program. This list is not exhaustive and you are required to discuss your project with a Sponsorship Officer prior to submitting an application.

• Cultural events;
• Sporting and mass participation events;
• Carnivals;
• Live music festivals/events;
• Markets;
• Food and beverage events;

Outcomes

To guide and inform the City’s direction and approach for the Event Sponsorship program, five key outcomes have been identified as the priority. The City aims to support events that can achieve the below outcomes which are aligned to the City’s strategic pillars; Liveable, Sustainable and Prosperous.

• Liveable
  • Visitation
    • Attract visitors to the city and encourage people to increase dwell time in city neighbourhoods. Contribute to a unique tourism offering and enhance Perth’s reputation on a local, state and international level.
  • Vibrancy
    • Enliven the city with vibrant activity and connect people in the community through unique and engaging experiences, with a particular focus on weekend daytime activity, and all week night-time activity.
  • Engaging a Diverse Community
    • Celebrate and embrace Perth’s diverse community and provide opportunities for fair and equal access to create meaningful inclusion that fosters a sense of belonging. Supports the City’s Events Plan in delivering a year round calendar of events that has broad appeal ensuring there is something for everyone.
• Sustainable
  • Sustainability
    • Support the City’s vision of being a sustainable city by advocating sustainable event design that champions environmental sustainability and considers social and economic sustainability actions.
• Prosperous
  • Economic Growth
    • Stimulate the local economy and provide opportunities for local business engagement in the hospitality and retail sectors. Champion the use of local businesses and suppliers.

Eligibility Criteria

All applications for Local Activation Grants must meet the following eligibility criteria. To be eligible to receive grant funding from the City, the applicant must:

• Be a legally constituted entity or individual with an Australian Business Number (ABN);
• Have appropriate insurances and licences where required, as outlined under the City’s Activity Approvals or other relevant policies and procedures;
• Have submitted the application prior to the project commencement date with sufficient time to enable consideration by the City;
• Offer a project or initiative within the City’s local government area; and
• Demonstrate financial viability without the City’s funding (an individual event or project may not be viable without the City’s support, however the organisation must be).

For more information, visit City of Perth.