Deadline: 24-Feb-22
The Creative Victoria has announced Building Audiences Fund, to support new marketing projects which build, expand or re-establish audiences or customer bases for creative businesses. If you have an idea that explores different approaches to engaging audiences, building brand awareness and increasing income for your organisation, they want to hear from you.
Aims
The Fund supports new marketing projects and smart thinking that will:
- Reach new audiences
- Find new pathways to reach your audiences
- Re-engage audiences in the newly emerged environment/market
- Find new ways to increase or broaden the audiences for your product, work or organisation
- Diversify and/or increase your earned revenue streams.
Streams
Applicants can apply under two separate streams:
- First Peoples stream: Applications by Victorian First Peoples creative practitioners or First Peoples-led micro-to-small organisations will be assessed by a First Peoples Assessment Panel to ensure Aboriginal self-determination.
- General stream: All other applications will be assessed by a panel made up of a diverse range of marketing experts across the creative industries.
Priorities
This program will prioritise support for eligible independent creative practitioners, groups, and micro-to-small organisations who are led by creatives identified as:
- First Peoples
- Deaf and Disabled
- Culturally and linguistically diverse (CALD)
- Regionally based.
Funding Information
- A total grant pool of $100,000 is available. Applications will be accepted for requests between $2,000 and $20,000.
- While the maximum grant request in this funding program is $20,000, smaller applications are welcomed.
Eligibilty Criteria
- The Building Audiences Fund will accept applications from independent professional creatives/artists, partnerships, and micro-to-small sized Victorian organisations (no more than 10 Full Time Equivalent staff) across the creative industries spanning arts, music, design, screen and digital games.
- Regionally based creative industries organisations that are owned and operated by local governments (as per the Local Government Authorities in Regional Victoria list) are eligible to apply.
- Only one application per applicant will be considered (including under auspice) and the grants will be awarded on a competitive basis.
For more information, visit https://creative.vic.gov.au/grants-and-support/programs/building-audiences-fund