Deadline: 28-Oct-22
The Global Alliance for Improved Nutrition (GAIN) is accepting applications for Social Behavioural Change Communication (SBCC) Campaign for Vitamin a Nutrient Enriched Priority Staple Crops in Nigeria.
The purpose of this RFP is to engage services of a Service Provider to implement a Social Behavioural change campaign for nutrient enriched priority staple crops (vitamin A cassava, vitamin A maize, rice and orange-fleshed sweet potato) in Benue, Nasarawa, Kaduna and Oyo states of Nigeria; promote increased consumption, cultivation and commercialization of these nutrient enriched priority staples. This campaign will promote the objectives of the Strengthening Nutrition in Priority Staples project in the focal states.
Objectives
The main objective is to engage a service provider to implement a Social Behavioural change campaign aimed at increasing demand for nutrient enriched priority staple crops (cassava, maize, rice and orange-fleshed sweet potato) in Benue, Nasarawa, Kaduna and Oyo states of Nigeria; promote increased consumption, cultivation and commercialization of these nutrient enriched priority staples and targeted safe and nutritious foods. This campaign will promote the objectives of the Strengthening Nutrition in Priority Staples project. The SBCC agency selected will implement the behavior change communication campaign, building upon the insights research earlier conducted by a SBCC design agency.
- The SBCC agency is expected to achieve the following specific objectives:
- Develop a set of nutrition key messages that are not only based on the insights research on which targeted foods and food groups to promote, but also address the emotional triggers, barriers, enablers and motivators for behaviour change
- To develop and implement a social behavioural change campaign with a direct reach of 10, 000 participants aimed at improving the demand for nutrient enriched priority staples while employing cost-effective, scalable approaches and leverage existing communication channels and implementation structures as identified in the formative research
- To implement communication interventions aimed at increasing the willingness to buy, grow or consume targeted nutritious and safe foods, including nutrient enriched priority staples and nutritious foods.
- To implement communication campaigns aimed at promoting the cultivation, commercialization, consumption of nutrient enriched priority staples across the three workstreams of the SNiPS project (Biofortification, Business support and Workforce nutrition). The implementation should include an approach to improve awareness and demand for biofortified crops targeting value chain actors to promote adoption of these crops by farmers and consumption amongst farming households and other consumers in the implementation states.
Scope of Work
- The successful applicant shall present the following services:
- Develop a communication strategy document to guide the implementation of the campaign across the targeted states.
- Design communication materials across the various audience segment identified across the workstreams
- Pretest communication materials designed
- Implement the social behavioural change campaign reaching 10,000 participants directly across the 4 focal states and 16 LGAs
- Submit SBC campaign deliverables covering each state of intervention including attendance list, campaign reports, all communication materials and documents etc.
Approaches
- This will be carried out using three interlinked approaches:
- Improving nutrition quality of staple foods produced by SMEs and farmers involved inGIC activities.
- Improving the capacity of food safety and value chain actors to adhere to standards and regulations on best practice.
- Supporting technical innovations for supply chains through innovation challenges and innovation clinics.
Eligibility Criteria
- The Service Provider shall be an organization legally registered in Nigeria and with demonstrated experience, in-depth knowledge and understanding of design and implementation of impactful social behavioural change campaigns in Nigeria’s agricultural and nutrition sector.
- The Service Provider should have an initial network of contacts in the Agricultural industry, knowledge of the activities of value chain actors in the select states and proven expertise in successfully delivering a similar activity.
For more information, visit https://www.gainhealth.org/sites/default/files/publications/documents/request_for_proposal/SBCC_RFP_Final.pdf