Deadline: 20-Apr-23
The European Commission (EC) is seeking proposals to increase the awareness and recognition of the Union’s quality schemes.
Objectives
- quality schemes: protected designation of origin (PDO), protected geographical indication (PGI), traditional specialty guaranteed (TSG) and optional quality terms;
- the logo for quality agricultural products specific to the outermost regions of the Union.
- Information and promotion programmes on Union quality schemes should be a key priority in the internal market since such schemes provide consumers with assurances on the quality and characteristics of the product or the production process used, achieve added value for the products concerned and enhance their market opportunities.
- One of the expected results is to increase the levels of recognition of the logo associated with the Union quality schemes by the European consumers and increased knowledge of the information the quality schemes aim to provide. According to Special Eurobarometer 52010, only 16% of Europeans consumers recognize the logos of products that benefit from a protected designation of origin (PDO), 22% recognise a protected geographical indication (PGI), and 16% recognise a traditional specialty guaranteed (TSG), these being the main Union quality schemes.
- The expected ultimate impact is to increase awareness of the Union quality scheme and to enhance the competitiveness and consumption of products registered under a Union quality scheme, raise their profile and increase their market share.
Funding Information
Amount: EUR 7 000 000
Eligibility Criteria
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member States (including overseas countries and territories (OCTs)
- be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
- trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations provided that they are representative for the name protected under the latter Regulation which is covered by that programme
- producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
- agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).
- trade or inter-trade organisation, established in a Member State or at EU level,
- a group are deemed to be representative of the name protected under Regulation (EU) No 1151/2012 and covered by the programme, where it accounts for at least 50% of the volume or value of marketable production of the product(s) whose name is protected
- a producer organisation or an association of producer organisations are deemed to be representative of the product(s) or sector concerned by the programme where it is recognised by the Member State in accordance with Articles 154 or 156 of Regulation (EU) No 1308/2013 or with Article 14 of Regulation (EU) No 1379/2013;
- an agri-food sector body are deemed to be representative of the sector(s) concerned by the programme by means of having representatives of that product(s) or sector among its memberships.
For more information, visit European Commission.