Playing Australia Audience Development Multi-Year Investment Program

Deadline: 5-Aug-25

The Creative Australia is accepting applications for Playing Australia Audience Development Multi-Year Investment Program which focus on audience development in regional and remote communities aligned with national touring activity.

This program responds directly to an identified need from the touring sector to pilot new ways of collaborating. It will support targeted sector-led strategies for audience development and engagement which could include consortia models, which has been identified as a key opportunity

Funding Information

• Up to $300,000 per annum for up to three years of activity

Eligible Activities

• Some examples may include:
  • A consortia of presenters working together to provide linked-up opportunities for their communities, touring work they have commissioned or programmed between them, and delivering shared audience development strategies.
  • A presenting organisation delivering a comprehensive audience development strategy for their local region which benefits national touring work.
  • A producing organisation touring their work annually to the same network of presenters with a targeted audience development strategy for those communities.
• Applicants may apply for delivery costs associated with the proposed audience development strategy and activities.
  • This may include:
    • staffing costs
    • specialist advice
    • community engagement activity
    • delivery of bespoke marketing strategies
    • seed funding for new work focused on regional and remote audiences
    • other costs relevant to your activity
    • Where your application proposes an audience development strategy as part of a multi-year program of touring activity, applicants may include:
    • payment of fees and salaries for artists and touring party
    • costs associated with remounting or rehearsing a work
    • production costs associated with touring the work or delivering the activity
    • touring costs including freight, transport, accommodation and travel allowances
    • tour co-ordination
    • costs associated with reducing the environmental impact of your tour

Ineligible Activities

• You can’t apply for:
  • proposals that do not involve or benefit Australian practicing artists, creative workers or audiences
  • proposals that do not have a clearly defined arts component
  • activity that has already taken place
  • proposals which do not have an audience development outcome
  • proposals which do not benefit audiences in regional and remote communities
  • proposals that have already been funded by Creative Australia
  • activities engaging with First Nations content, artists and communities that do not adhere to their First Nations Cultural & Intellectual Property Protocols

Eligibility Criteria

• Legally constituted organisations only may apply.
• A consortium of organisations may apply, but the application must be submitted and contracted through one lead member of the consortium.

Ineligibility Criteria

• You can’t apply to this fund if:
  • you have an overdue report for another Creative Australia grant
  • you owe money to Creative Australia
  • you are an individual or a group
  • your organisation is in receipt of investment through the National Performing Arts Partnership Framework

For more information, visit Creative Australia.