Deadline: 13-Nov-22
Communications staff at NGOs and CSOs tackling issues relating to environmental, social, and governance (ESG) are invited to join a cutting-edge communications training program to strengthen audience engagement skills to boost reach and impact.
The programme will be delivered by world-class trainers and experts and uses Thomson Reuters Foundation’s unique ‘dual track’ approach, which trains journalists and CSO representatives in parallel, and provides opportunities for networking and collaborative story development. This approach strengthens trust between journalists and NGOs/CSOs.
Journalists will learn how to better report on corporate social performance by examining the data and how investors can collaborate with different actors to get necessary information and hold relevant parties to account.
CSOs will learn how to effectively communicate their message to key stakeholders and target audiences and improve their media communication skills.
The media training element of this Programme aims to help civil society organisations to better communicate key messages to target audiences and the media, with a view to contributing to higher-quality communications and dialogue on issues relating to ESG and corporate social impact.
At the end of the programme, you will be able to:
- Define and segment audiences for CSO communications
- Develop clear, accessible key messages for target audiences
- Map a communications campaign
- Understand the use of digital marketing and multimedia skills training tools
- Understand the news cycle and how journalists work
- Communicate with the media via day-to-day press relations and crisis management
- Prepare a spokesperson for interviews and presentations
- Practice interview skills
- Interact with journalists using a ‘solutions journalism’ approach
NOTE: The Programme contents may be modified to best respond to the learning needs of the participants.
Eligibility Criteria
- Communications officers or members of CSOs or NGOs tackling issues relating to ESG and corporate social impact. Applicants must have a minimum of 3 years’ professional experience.
- Participants shall have experience or strong interest in dealing with the media and communicating their organisations’ findings to a wider audience.
- Applicants must be based in South Africa (or working in organisations tackling issues relating to the ESG and corporate social impact in South Africa).
- Applicants must have a high proficiency level of spoken and written English.
- Applicants must have access to a minimum internet speed of 8 MB/second.
- Applicants must commit to participate in the full six-day Programme.
Course Logistics
- Course Dates: 5, 7, 8, 12, 14, and 15 December 2022
- Joint Session: 14 December will be a joint session between CSOs and journalists.
- Course structure: The course will be delivered over 6 x 3.5-hour sessions, using online seminars and other interactive online tools. Participants will be given short activities to complete during and after each session to build skills and confidence.
- Timing: 09:00 – 12:30 SAST
- Location: Online (Zoom), South Africa
- Language: English
For more information, visit https://tmsnrt.rs/3DMWfIo