Deadline: 3-Oct-22
The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) is seeking proposals under the RFP: Local company to provide support in organizing a communication campaign around the 16 Days of Activism against Gender-Based Violence under EVA Project, in Cahul and Ungheni regions.
Scope of Work
- Under the overall guidance of the UN Women Communications Officer within EVA Project, in coordination with EVA team members, the selected company/companies (further referred to as Contractor/s) will be responsible to provide support in raising awareness (based on UN Women’s inputs), conducting a national campaign and organizing public advocacy events around the 16 days campaign in Cahul and Ungheni regions. Specifically, the Contractor will be responsible for the following:
- Task 1: Produce two video spots (2) on sexual violence involving 3 Moldovan GE activists and one video involving public authorities.
- Task 2: Produce (2) video reportage with a women beneficiary of EVA Project and doubling the reportage in a written material including a photo essay.
- Task 3: Organise the Women Illustrators Challenge involving (6) women illustrators.
- Task 4: Develop and print T-shirts and branded Bags emphasizing the (6) final illustrations.
- Task 5: Develop, print, and distribute 16 days dedicated posters and leaflets in Cahul and Ungheni regions.
Tasks
Specifically, the company will be responsible for provision of the following:
- Under Task 1. Produce a video spot on sexual violence involving 3 Moldovan GE activists and one video involving public authorities:
- Produce a video spot (1) on sexual violence involving 3 Moldovan GE activists.
- Produce a 3-minute video featuring up to 3 activists reading excerpts from feminist novels/or written testimonials of victims of sexual/Gender based violence.
- More specifically, the following, but not limited to, activities shall be undertaken: –
- Conceptualize the video spot and propose a short description and short plan of the filming process.
- The video image should be of high quality, have close-ups on objects and faces/emotions; footage to be edited at full quality within your chosen editing environment. Abode Premiere and Final Cut Pro are recommended. Clear sound and audio. A stereo mix of natural sound and soundbites is recommended. The video will be filmed in 1 location and have 3 protagonists.
- The video will also include name tags and packshot with logos. The company should previously agree with UN Women the scripts and/or the questions to be addressed by potential interviewees. The interviewees will be identified by UN Women.
- The company shall ensure the English translation. The company shall provide all the appropriate formats and sizes of the videos for social media channels (Facebook & Twitter, Instagram square video format and Instagram story format). Videos should be playable on all major desktop and mobile platforms: Windows, iOS, Android. All equipment should be provided and used by the company.
- The video should have Romanian and English subtitles.
- Ensure the distribution of the video in local media (focus on Cahul and Ungheni regions).
- More specifically, the activities should be undertaken:
- To be broadcasted by at least 2 media in Cahul and 2 media in Ungheni.
- To be published by other national media channels (at least 3). The media channels should be agreed with UN Women (potential recommendations: Moldova 1, moldova.org, diez.md, Ziarul de Garda, etc.).
- The video spot should be developed based on UN Women`s requirements and inputs. The final videos shall be approved by UN Women.
- Produce a video spot involving public authorities from Cahul and Ungheni
- Produce a 3-minute video featuring up to 6 protagonists from Cahul and Ungheni regions calling the general public to report Gender based violence.
- More specifically, the following, but not limited to, activities shall be undertaken:
- Conceptualize the video spot and propose a short description and short plan of the filming process.
- The video image should be of high quality, have close-ups on objects and faces/emotions; footage to be edited at full quality within your chosen editing environment. Abode Premiere and Final Cut Pro are recommended. Clear sound and audio. A stereo mix of natural sound and soundbites is recommended. The video will be filmed in multiple locations and have about 6 protagonists.
- The video will also include name tags and packshot with logos. The company should previously agree with UN Women the scripts and/or the questions to be addressed by potential interviewees. The interviewees will be identified by UN Women.
- The company shall ensure the English translation. The company shall provide all the appropriate formats and sizes of the videos for social media channels (Facebook & Twitter, Instagram square video format and Instagram story format). Videos should be playable on all major desktop and mobile platforms: Windows, iOS, Android. All equipment should be provided and used by the company.
- The video should have Romanian and English subtitles.
- The video spot should be developed based on UN Women`s requirements and inputs. The final videos shall be approved by UN Women.
- Produce a video spot (1) on sexual violence involving 3 Moldovan GE activists.
- Under Task 2. Produce (2) video reportages with a women beneficiary of EVA Project and doubling the reportage in a written material including a photo essay:
- Contribute to the conceptualization on the developing one video with an EVA beneficiary, victim of gender-based violence (general concept, title, description field for search, podcast outline, audio jungle) based on UN Women`s requirements and inputs. The protagonist is selected by UN Women. The location is from Cahul or Ungheni regions.
- More specifically, the following, but not limited to, activities shall be undertaken:
- The video should be filmed in the format of a visual storytelling with accent on women empowerment (women champion).
- The video image should be of high quality, have close-ups on objects and faces/emotions; footage to be edited at full quality within your chosen editing environment. Abode Premiere and Final Cut Pro are recommended. Clear sound and audio. A stereo mix of natural sound and soundbites is recommended. VIDEO should be filmed in storytelling format. The video will NOT be showing the actual interview (talking head) but will show the “main character” doing things (related to the interview) while they hear her voice. It will be filmed artistically, with close-ups ad focus on details, reflecting the emotions or the tension. If needed, some parts will be covered by pictures. The first shot will show the protagonists face in a close-up and her voice starting the narration of her personal story.
- Contribute to the conceptualization on the developing of a video reportage emphasizing the two days of activities in Cahul and Ungheni dedicated to the 16 days campaign.
- More specifically, the following, but not limited to, activities shall be undertaken:
- The filming will take place in 2-3 days, 2 or more locations is from Cahul or Ungheni cities/or EVA partner localities.
- The video should be filmed in the format of a of a short reportage emphasizing the highlights of the campaign.
- The video image should be of high quality, have close-ups on objects and faces/emotions; footage to be edited at full quality within your chosen editing environment. Abode Premiere and Final Cut Pro are recommended. Clear sound and audio. A stereo mix of natural sound and soundbites is recommended.
- Under Task 3. Organize the Women Illustrators Challenge involving (6) women illustrators: In this respect, the company will be responsible to organise the Women Illustrators Challenge, a campaign with illustrations created by women, challenging Moldovan-Romanian illustrators to create images on sexual violence, with well-defined messages/statements.
- More specifically, the following, but not limited to, activities shall be undertaken:
- Develop the concept of the challenge of Women illustrator’s challenge. The final works should be used for the promotion in social media, on printed Canva bags and T-shirts.
- Work together with EVA Project team on the potential protagonists of this activity. Select the final 6 illustrators and lead the process of realizing the activity.
- Define final messages with EVA Project team and in close collaboration with women illustrators. Merge with 1-2 sentences’ texts/statements, in order to complete a visual story with a strong message.
- Define the conditions, and all the logistical and technical requirements, including contracts, if relevant, payments or other related issues.
- Ensure the final results, 6 illustrations, to be sent to UN Women in various format and various sizes (JPG, GIF, and printing formats), including 2 versions: with 3 project logos and clear versions, without logos.
- Follow all EVA project and UN Women communication requirements.
- Under Task 4. Develop and print T-shirts and branded Bags emphasizing the (6) final illustrations:
- T-shirt
- Horizontal Canvass Bags
- Under Task 5. Develop, print, and distribute 16 days dedicated posters and leaflets in Cahul and Ungheni regions:
- Develop 3 infographics dedicated to the campaign messages that will be distributed for indoor and outdoor activities.
- More specifically, the following, but not limited to, activities shall be undertaken:
- Conceptualize and develop the design of 3 infographics dedicated to the 16 days campaign.
- Have a consistent visual style throughout: be consistent and limit the variety of fonts, maintain a logical flow from section to section, not use too many colors. Coordinate every details with UN Women team.
- Size recommendations: vertical infographics should be 600-1100 px wide, with height from 2000 to 5000 px, horizontal infographics width and height should be 1200 px and 900 px, respectively. Width to height ratio for vertical infographics 1:4, for the horizontal ones the ratio should stand at 3:2. Optimize for both size and resolution. The company shall provide all the appropriate formats and sizes of the infographics for social media channels (Facebook & Twitter, Instagram square video and Instagram story format).
- The company should ensure the adaptation of these infographics for various sizes (Poster, leaflets, social media).
- Guidelines will be offered by UN Women to ensure that both infographics and cards comply to the visual identity of the 16 days campaign.
- Ensure the distribution of leaflets and posters in outdoor activities.
- More specifically, the following, but not limited to, activities shall be undertaken:
- Ensure the distribution of a part of the posters in urban and interurban buses in Cahul and Ungheni regions.
- Ensure the distribution of a number of leaflets at the bus stations (to be offered with tickets)
- Ensure the distribution of a number of posters on the bus station within Ungheni and Cahul stations.
- Ensure the good quality of the printing following UN Women requirements.
Eligibility Criteria
The company of the task team is of ultimate importance. The task team shall include one project coordinator. The required experience of the project team shall be explicitly described in his/ her CV and shall include the following requirements:
- Team leader (project coordinator):
- University degree in communication, graphic design, media, journalism, humanities, arts and/or other related areas relevant for the assignment;
- Minimum two (2) years of proven work experience in the field of media, journalism, communication, creative industries and/or other related areas relevant for the assignment;
- At least 3 social programmes/initiatives/campaigns in the field of media and communication, in which the person has acted as a team/group leader/manager;
- Requirements to Organizations/ Associations:
- Provide Extract from the State Register to prove its status of officially registered legal entity as per Republic of Moldova’s regulations with full capacity to act;
- At least 2 years of work experience in PR and communications, including experience in photo, video and audio production, organizing national campaigns, including online campaigns;
- At least 2 years of experience in graphic design, mainly in developing infographics or other printed materials;
- Proven experience with the UN or other international organizations will be an asset.
For more information, visit https://www.ungm.org/Public/Notice/182694