Deadline: 25-Dec-2025
The Indian Council for Cultural Relations (ICCR) invites participants to submit an original 3–4 word tagline representing India’s cultural diplomacy and global engagement. The winning tagline will be officially adopted by ICCR and comes with a ₹50,000 cash prize and a Certificate of Appreciation. Submissions must be made via the MyGov portal, and AI-generated entries are not permitted.
Overview
The Indian Council for Cultural Relations (ICCR), in collaboration with MyGov, is hosting a competition to craft a short, original tagline that embodies ICCR’s mission of promoting India’s cultural richness internationally. This initiative highlights India’s civilizational heritage and positions cultural diplomacy as a tool for global harmony.
Purpose of the Tagline
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Reflect ICCR’s vision of cultural exchange and diplomacy
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Promote India’s creative spirit and cultural values globally
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Serve as a unifying phrase across ICCR’s communications, events, and publications
Who Can Participate?
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Open to individuals from India and abroad
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Participants must submit an original tagline in English
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AI-generated taglines are strictly prohibited
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Each participant may submit only one tagline
Tagline Requirements
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Must be 3–4 words long
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Should be original, meaningful, and culturally appropriate
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Reflect ICCR’s focus on cultural diplomacy, global harmony, and India’s heritage
How to Apply / Submission Process
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Draft a concise, impactful tagline of 3–4 words
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Ensure the tagline is original, culturally appropriate, and not AI-generated
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Submit the tagline exclusively via the MyGov portal
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Review submissions to confirm they meet guidelines; incomplete or late entries will be disqualified
Important Guidelines
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Only entries submitted via MyGov will be accepted
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AI-generated submissions are not allowed
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Organisers may cancel, modify, or withdraw the competition without notice
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By submitting, participants grant ICCR and MyGov exclusive, royalty-free global rights to use, adapt, and publish the tagline
Prize and Recognition
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Cash Prize: ₹50,000
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Certificate of Appreciation: Awarded by ICCR
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Winning tagline will be officially adopted across ICCR communications, publications, cultural programmes, and international events
Why This Competition Matters
This initiative offers individuals the opportunity to contribute meaningfully to India’s cultural outreach. The selected tagline will become a symbol of India’s artistic and civilizational values, enhancing the country’s presence in global cultural diplomacy.
Common Mistakes to Avoid
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Submitting AI-generated taglines
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Exceeding the 3–4 word limit
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Submitting multiple entries
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Using inappropriate or culturally insensitive content
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Sending submissions through channels other than the MyGov portal
Frequently Asked Questions (FAQ)
Who can submit a tagline?
Individuals from India and abroad are eligible.
What is the required length of the tagline?
3–4 words only.
Can I use AI tools to create the tagline?
No, AI-generated taglines are strictly prohibited.
How do I submit my tagline?
Via the MyGov portal only; other submission methods are not accepted.
What rights does ICCR have over my submission?
Participants grant ICCR and MyGov exclusive, royalty-free rights to use, adapt, and publish the tagline globally.
What is the prize for the winning entry?
₹50,000 cash prize and a Certificate of Appreciation.
Can the competition be cancelled or modified?
Yes, ICCR reserves the right to cancel, modify, or withdraw the competition at any time.
Conclusion
The ICCR Tagline Competition is a unique opportunity to shape the global expression of India’s cultural diplomacy. By submitting a creative and original tagline, participants can leave a lasting impact on India’s cultural outreach and international identity.
For more information, visit MyGov.
