Deadline: 11-Mar-2024
The Media Trust has announced the Communicating Climate Training Programme empowering organisations working on climate and environmental issues to get their message heard and mobilise their audience for positive change.
Communicating Climate is a six-month strategic communications training programme specifically designed for organisations working on climate and environmental issues and related areas. This programme aims to give you, the experts in your field, the skills and knowledge to engage your audience and influence meaningful change.
This year’s Communicating Climate programme will prioritise organisations campaigning for change, tackling environmental justice, and supporting marginalised groups in their work.
Communicating Climate, now in its fourth year, has a proven track record of working closely with experts in communications and the environment. Powered by award winning media agency MG OMD, the programme benefits from guidance from an Advisory Group made up of leading media organisations, environmental charities, and climate communication experts.
They are looking for 20 organisations to take part in this free six-month programme, which kicks off in April 2024.
Programme Overview
- Communicating Climate takes place between April and September 2024 and is delivered entirely online to make it accessible for organisations to join from anywhere in the UK.
- The core programme includes:
- Six workshops led by communication and media experts on topics including: framing your key messages, segmenting and engaging different audiences, using social media strategically, campaigning for change, intersectional storytelling and how to work with the media and secure coverage.
- Their ‘Framing clinics’ will allow you to work with climate communications experts Heard, to test your messaging and receive immediate feedback and coaching that is focused on authentic storytelling and inspiring action.
- Personalised support from industry experts at MG OMD and partners to develop creative solutions to key communications challenges.
- Peer networking sessions to connect organisations on the programme and provide spaces for shared learning and collaboration.
- Alongside the core programme for the selected cohort of 20 organisations, Media Trust will also deliver masterclasses with industry experts and create resources which will be available for you and the wider sector.
- A full programme schedule will be shared with you before the programme starts.
During the programme, you will:
- Receive training in key areas of strategic communications including framing, campaigning and storytelling.
- Work with a dedicated team of media and creative volunteers to create an ambitious and tactical communications campaign for 2024.
- Gain opportunities for peer-to-peer learning and collaboration with people working in communications in the sector.
- Explore the biggest communications challenges and opportunities for driving transformational change for the planet.
Eligibility Criteria
- To be eligible for this programme, your organisation must meet the following essential criteria:
- Is an organisation with a charitable purpose, working either primarily on environmental or climate issues or on the intersection of these areas with other related issues and causes, such as human rights, health or education.
- Conducts their main work in the UK.
- Is a small to medium-sized organisation with an annual turnover of £5 million or less.
- To apply to the programme as the lead applicant, you must be responsible for the day-to-day communications at your organisation, even if you have other non-communications-related responsibilities.
- They require one lead contact who attends the entire programme; however, the programme is designed to be flexible, allowing different individuals from your organisation to attend different sessions along with you.
- Priority will be given to organisations that meet one or more of the desirable criteria below:
- Organisations driving change through campaigning, advocacy or mobilising communities.
- Organisations addressing climate justice and/or environmental justice in their initiatives.
- Organisations actively supporting greater participation of marginalised groups in environmental projects and/or amplifying voices rarely heard in discussions on climate and the environment.
- They are open to supporting both organisations that are already working in the above areas and those that have an ambition to develop their work in these areas.
- They welcome applications from all organisations that meet the essential criteria, but priority will be given to those that also meet the desirable criteria.
For more information, visit Media Trust.