Call for Proposals: National Level Public and Media Campaigns (Kosovo)

Deadline: 27-Aug-2024

UN Women is calling for proposals to develop and implement national-level public and media campaigns.

This project will address stigma-based myths and prejudices amongst those working in services that support survivors, including health-workers, police, prosecutors and judges through campaigns (with media coverage) and other educational activities, using gender transformative approach tools. Campaigns will also target youth and identify potential ‘Anti-GBV Ambassadors’. These activities will contribute to making GBV an acceptable topic for public discourse and contribute to raising awareness and challenging GBV more visibly and therefore contributing to survivors feeling more empowered to report cases to the police and support services.

This project will further contribute to empower survivors of GBV through addressing the lack of information survivors have on what services are available to them. Through a targeted information campaign, capacity building of service providers, cooperating with the Kosovan authorities and civil society, accessibility to services will be improved and enable survivors to make informed decisions. The reduction of stigma will also contribute to this outcome through empowering women to access support services.

In this regard, the Responsible Party is expected to undertake activities under the output: National Level public and media campaigns in partnership with WRO’s and educational activities in schools and universities.

Funding Information

The budget range for this proposal should be equivalent to maximum 45.000,00 Euro.

Timeframe

• Start date and end date for completion of required services/results: 
  • The project is expected to be carried out within the months of September 2024 and 15 March 2025.

Required Services/Results 

• With a view to achieving output: National Level public and media campaigns in partnership with WRO’s and educational activities in schools and universities, it is expected that the selected CSO will inter alia:
  • Provide a detailed description of activities which will seek collaboration with all relevant institutional and civil society stakeholders and involve the following tasks:
    • Advocacy campaign through innovative and inclusive communication tools to develop and deliver messaging on the prevalence of GBV and the impact it has on not just survivors but society as a whole – this will include partnering with:
      • Social media companies,
      • Celebrities,
      • Digital influencers,
      • Non-traditional partners, and
      • Faith-based organisations.
    • Working with schools to develop and deliver educational activities that discredit traditional and patriarchal views on GBV and foster positive attitudes and respectful relations using innovative methods.
• Furthermore, the following should be considered when developing the workplan:
  • The responsible party should collaborate with local authorities.
  • The planned activities should take into consideration and address the needs of women from disadvantaged communities.
• Prior the implementation of the project, the responsible party should cooperate with local authorities to deliver above-mentioned services in four respective municipalities: Prishtina, Dragash, Gjakova and Gjilan, with relevant activities that are to be implemented in the North Mitrovica.
• All knowledge products and communications materials that would be produced under this agreement must acknowledge the support of and seek the approval of UN Women. Furthermore, they should be in line with the UK communication and visibility tools and guidelines.

Competencies

• Technical/functional competencies required
  • Proven experience in promoting and strengthening the human rights of women and to prevent GBV and VAW;
  • Experience in implementing GBV prevention projects;
  • Proven experience in conducting advocacy campaigns using innovative communication tools;
  • Extensive experience with educational activities in schools addressing GBV;
  • Established organizational presence with a minimum of 10 years of registration;
  • Proponent must demonstrate experience in implementing programmes on gender equality and empowerment of women through an organizational resume of past implementing experience of related projects and areas of expertise.
  • Focusing on the empowerment of women and using a gender specific approach is required;
  • Communication and visibility in line with the programme communication strategy, which will be defined at the stage of project proposal finalization. Once the communication strategy/plan is approved by the UN Women, the major steps of this plan are to be coordinated UN Women to ensure greater impact.
  • Focus on disadvantaged groups, including those living in poverty, rural women and disadvantaged groups of women;
  • Priority placed on sustainability of results.
• Other competencies, which while not required, can be an asset for the performance of services
  • Human rights-based and gender-responsive approaches that place first priority on promoting, protecting and fulfilling the human rights of women as well as strengthening institutional capacities of service providers at the local level to eliminate all forms of discrimination against women;
  • Holistic responses that address women and girls’ inter-related rights and needs, including safety, access to health, education and economic security;
  • Coordination and multi-sectorial partnerships, including among government organizations, nongovernmental organizations, women’s and other civil society groups;
  • Commitment to knowledge sharing, by documenting, evaluating and disseminating results, and working with UN Women staff in the process;
• Other competencies, which while not required, can be an asset for the performance of services
  • Transformation of inequitable gender norms and power disparities between women and men, and empowerment of women and girls to thrive as equals;
  • Previous experience with UN especially handling projects and initiatives of a similar nature.

For more information, visit UN Women.