Deadline: 31-Jan-21
The Government of Canada has launched the AgriMarketing Program to increase and diversify exports to international markets and seize domestic market opportunities.
It will accomplish these goals by supporting industry-led promotional activities that highlight Canadian products and producers and boost Canada’s reputation for high quality and safe food.
Priority Areas
The Canadian Agricultural Partnership focuses on six priority areas:
- Science, research, and innovation – to help industry use science and innovation to improve resiliency and increase productivity;
- Markets and trade – to open new markets and help farmers and food processors improve their competitiveness through skills development, improved export capacity, underpinned by a strong and efficient regulatory system;
- Environmental sustainability and climate change – to help the sector reduce its greenhouse gas emissions, protect the environment and adapt to climate change by enhancing sustainable growth while increasing production;
- Value-added agriculture and agri-food processing – to support the continued growth of the value-added agriculture and agri-food processing sector;
- Public trust – to build a firm foundation for public trust through solid regulations, improving assurance systems and traceability;
- Risk Management – to enable proactive and effective risk management, mitigation and adaptation to create a resilient sector.
Funding Information
- The maximum AAFC contribution for a project will normally not exceed $2.5 million per year up to a maximum of $10 million over five years.
Eligible Activities
Eligible activities include:
- Industry-wide advertising and promotion, including in-store and food service promotions and product demonstrations for buyers (businesses and consumers);
- Incoming, outgoing and exploratory missions;
- Market research;
- Technical training for buyers about Canadian products and product handling;
- Trade seminars designed to inform industry representatives of specific attributes of Canadian agriculture, agri-food, fish and seafood products;
- Industry-to-industry trade advocacy (note: activities aimed at lobbying Canadian and foreign governments are ineligible);
- Participation in or attendance at trade shows and multilateral industry meetings and conferences.
Eligible Applicants
A non-profit corporation that is a legal entity separate from its members and directors formed for purposes other than generating a profit to be distributed to its members, directors or officers. While, a non-profit corporation can earn a profit, the profit must be used to further the goals of the corporation rather than to pay dividends to its membership. The following non-profit corporation organization types are eligible under this program:
- Associations in Canada operating on a national industry-wide basis in the agriculture, agri-food, agri-based products sector, including fish and seafood;
- Associations in Canada operating on a regional basis in the agriculture, agri-food, agri-based products sector, including fish and seafood, that represent significant Canadian production within that sector and can demonstrate their ability to deliver a project from a national perspective.
For more information, visit https://www.agr.gc.ca/eng/agricultural-programs-and-services/agrimarketing-program/?id=1515092171804