Qantas Regional Grants Program – Australia

Deadline: 10-May-24

The Qantas Regional Grants is offering $2 million in support to Australian-based communities and projects that are looking to benefit their country’s regional areas.

Qantas recognise regional communities as the root of the spirit of Australia, and with the Qantas Regional Grants program now in its third year, they’re looking to help these communities sustain brighter futures by providing financial, flight and marketing support to charities, organisations, projects and individuals.

Grant Inclusions

• The Qantas Regional Grants Program offers successful applicants three types of funding.
• When applying for a Qantas Regional Grant, applicants should nominate if they are seeking cash, flights, marketing support or a combination of the grant components.
  • Cash
    • Cash grants are available to successful applicants each year and are paid in August. Organisations requesting funds for an event taking place prior to August each year will need to apply in the previous year to ensure funds are received in time. Applicants should intend to spend the value of any awarded grant within the 12 months following receipt.
  • Flights in kind
    • Qantas is proud to supply successful applicants with funds to use on Qantas flights domestically and internationally. These funds are made available via an online system that works much like an e-gift card and can be used towards any flight that Qantas operates (cannot be used for codeshare flights). Bookings can be made on qantas.com or via their sales team to the value of the awarded amount.
  • Marketing Contra
    • As Australia’s leading airline, Qantas also owns a variety of omni-channel communications and platforms to reach consumers throughout their customer journey including inspiration and booking, pre-flight, inflight and post flight channels.
    • As a Qantas Regional Grant marketing contra recipient, successful organisations will gain unique access to their highly valued and award-winning marketing channels to raise awareness and further regional causes. This could include co-creating content for inflight commercials, Qantas Magazine advertisements and editorial pieces across their Travel Insider network, reaching high value travellers across both the leisure and corporate segments.
    • Each Regional Grant recipient will receive a tailored proposal based on their application and specific marketing objectives.
    • Marketing contra channels
      • Qantas marketing contra channels include, but are not limited to:
      • television commercial (TVC) placements throughout their inflight entertainment systems,
      • access to advertising screens in Qantas Clubs and Qantas Business Clubs domestically,
      • advertorial and/or editorial inclusions in their electronic direct mail (eDM) sends,
      • promotion across Qantas social media channels such as Instagram, Facebook and LinkedIn,
      • promotion across qantas.com.
• $2 million divided between marketing support, flights and cash: 750,000 in marketing support. $1,250,000 in cash and flight contra (split depending on requirements of applications).

Eligibility Criteria

• If you are an individual, group or not-for-profit organisation seeking funds to contribute positively to your regional community, you are eligible to apply for the Qantas Regional Grants Program.
• Eligible applicants:
  • A teacher applying for funds to create a playground at the local school.
  • A sporting club looking for flight funding to support a domestic trip to a competitive competition.
  • An event organiser applying to promote their event to a broader audience in collaboration with Qantas.
  • A charity looking to expand their program into regional areas (eg breast cancer trucks visiting regional towns).

Criteria

• The Qantas Regional Grants judging panel will determine the successful applicants each year. The panel will examine all eligible entries and select applicants that they determine best meet all the criteria below.
  • The extent to which the applicant directly services a regional community need and demonstrates a measurable socioeconomic impact.
  • The extent to which the applicant can maximise local community benefits in regional Australia with the Qantas Regional Grants Program funding.
  • The extent to which the project or activity will celebrate and highlight the work of the applicant and help boost the profile and strength of the applicant for the future.
  • The ability of the applicant to demonstrate innovation in their project strategy, goals and mission, and how these align to improving their service offering and increasing regional impact.

For more information, visit QANTAS.