Regional Event Fund in Australia

Deadline: 30-Sep-22

The Regional Event Fund is now open for applications that are designed to strengthen the state’s regional events calendar and drive economic stimulus across the regions beyond the traditionally peak summer tourism period.

The South Australian Tourism Commission's Fund aims to strengthen the regional events calendar by encouraging the development of new and innovative regional events, grow existing events, and drive increased visitation and economic stimulus to the regional economy.

Aims

The Regional Event Fund aims to:

• Strengthen the regional events calendar
• Drive regional visitation in the immediate term and lead to repeat visitation
• Increase event specific visitor expenditure, particularly from interstate
• Assist in COVID-19 recovery – recognising that events provide a vibrant and positive social environment for communities
• Promote a year-round calendar of regional events
• Encourage sustainable event opportunities to build long term capability
• Increase collaboration and partnerships among regional event stakeholders, government and commercial partners to deliver stronger outcomes for regional events.

Categories

There are four categories in the Regional Event Fund

• Significant Event Funding: Up to three years funding for new large-scale signature events that have the potential to be nationally or internationally significant and which provide substantial visitation, media and profiling opportunities and economic impact for South Australia.
• Established Event Funding: Up to three years funding for events that can demonstrate a strong track record of growth and a strategy for event innovation.
• Development Event Funding: Up to three years’ funding for events that demonstrate potential for growth and development.
• Emerging Event Funding: Up to two years’ funding for events that are 1-3 years young, with a focus on smaller community events.

Funding Information

• Applicants can seek funding from $5,000 to more than $50,000 (excluding GST).
  • Significant Event Funding (from $50,000)
  • Established Event Funding ($20,000 to $50,000)
  • Development Event Funding ($10,000 to $20,000)
  • Emerging Event Funding ($5,000 to $10,000)

Eligibility Criteria

• Significant Event Funding
  • Events are large-scale signature events that generate significant economic benefits for the state and align with wider government and strategic priorities.
  • The event is typically world class triggering interstate and international visitation to South Australia.
  • The event provides a strong media profile for the state, often including a national and international broadcast.
  • The event will provide a sustainable legacy for the state, offering additional opportunities to leverage or host other major events.
• Established Event Funding
  • Your event is in at a minimum in its fifth year.
  • Your most recent event (pre COVID-19) attracted a minimum attendance of 6,000 with 20% of those attendees travelling from intrastate and 10% travelling from interstate.
  • You can demonstrate how funding will enable your event to grow its intrastate and interstate visitation, including length of stay.
  • If you have received funding previously from the Regional Events & Festivals Program you have provided the required post event report & survey evaluation data.
• Development Event Funding
  • Your event is in at a minimum in its third year.
  • Your most recent event (pre COVID-19) attracted a minimum attendance of 2,000 with 20% of those attendees travelling from intrastate.
  • You can demonstrate how funding will enable your event to grow.
  • If you have received funding previously from the Regional Events & Festivals Program you have provided the required post event report & survey evaluation data.
• Emerging Event Funding
  • Your event will deliver a clear return on investment and aligns with SATC strategic initiatives such as the Regional Visitors Strategy.
  • You can demonstrate how funding will be utilised to support your event in its infancy.
  • If you have received funding previously from the Regional Event Fund you have provided the required post event report & survey evaluation data.

For more information, visit Regional Event Fund.

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For more information, visit https://tourism.sa.gov.au/support/regional-event-fund