Deadline: 9-Jan-23
EIT Food is looking for a Press Communication and PR agency that supports Southern dissemination and awareness throughout 2023 with the aim of enhancing EIT Food’s visibility in Spain and Southern Europe (Spain, Italy, Portugal, Greece, Cyprus, Malta, Turkey and Israel), and also reaching specific project objectives, such as programme participants, attendees to the events, etc.
Objectives
- EIT Food’s vision is to put Europe at the centre of a global revolution in food innovation and production, and its value in society. EIT Food will engage consumers in the change process, improve nutrition and make the food system more resource-efficient, secure, transparent and trusted. EIT Food has six strategic objectives:
- Overcome low consumer trust: support Europeans in the transition towards a smart food system that is inclusive and trusted;
- Create consumer valued food for healthier nutrition: enable individuals to make informed and affordable personal nutrition choices;
- Build a consumer-centric connected food system: develop a digital food supply network with consumers and industry as equal partners;
- Enhance sustainability: develop solutions to transform the traditional ‘produce-use-dispose’ model into a circular bioeconomy;
- Educate to engage, innovate and advance: Provide ‘food system’ skills for more than 10,000 students, entrepreneurs and professionals through advanced training programmes;
- Catalyse food entrepreneurship and innovation: foster innovation at all stages of business creation.
Focus Areas
- They think there is creative potential in their six focus areas plus the opportunity to appeal to different audiences (from farmers to tech influencers to corporates)
- Protein Diversification
- Sustainable Agriculture
- Targeted Nutrition
- Sustainable aquaculture
- Digital traceability
- Circular food systems.
Key Themes/Interests
- Regenerative agriculture: The Regenerative Agriculture Revolution is a series of activities whose overall aim is to help farmers and agrifood businesses adopt more regenerative farming practices and raise public awareness about the important health, environmental and economic benefits of eating regeneratively produced food.
- Women leadership: The European Institute of Innovation and Technology (EIT) is committed to build the presence of women in different roles within the entrepreneurship and innovation ecosystem. Through their programmes they offer women access to a broad network, mentoring, coaching and training opportunities to take their entrepreneurial, managerial and leadership skills to the next level.
- Water Scarcity: Through this line of work they aim to enhance knowledge and overcome current barriers to tackle water scarcity in Southern Europe through innovation, entrepreneurship, education and communication.
Scope of Work
- The activities to be carried out by the selected agency shall include at least:
- Production
- Regional PR Plan: develop, support and coordinate closely with the Communication Manager the development and implementation of a regional PR plan. Continuous coordination with the South Communication Manager and support EIT Food to implement the communication strategy to better reach stakeholders.
- It must embed brand purpose, values, promises, positioning, and identity into Southern programmes, taken from the work previously done, and alongside the brand activation plan created by central agency.
- Help us create a strong sense of a project portfolio and success stories – so that EIT Food:
- Is recognised as an organisation with a clear objective working from different angles.
- their current stakeholders are encouraged to take part in their initiatives.
- Press release development, distribution and placement. Creation and distribution of communications and press materials, such as: press releases, talking points, executive press materials, opinion articles, questionnaires, etc.; as well as all the back materials such as messages, Q&As, and other support materials that might be needed for the awareness strategy of the company.
- Other activation proposals such as, but not limited to: branded content ideas, creative campaigns to showcase their purpose in society, brand PR, influencer marketing and content generation.
- Develop media kits, as needed.
- Media relations
- Identification, pitching and leverage of speaking opportunities. Relationship building and inperson meetings with media, executive speaking opportunities and positioning.
- Cultivate and maintain relationships with reporters, editors, and bookers at key media publications, outlets, programmes, etc.
- Proactively pursue positive stories and respond to inquiries – targeting all forms of media: broadcast, digital, podcasts, print, etc.
- Anticipate major trends that may pose a risk or opportunity for their business.
- Develop and maintain a targeted media list.
- Support on the organisation of the Journalism Awards project in Spain:
- Dissemination of the project among the network of journalists and journalist associations in Spain.
- Evaluation and selection of top works to share with the jury.
- Contact with the jury for the evaluation of the received candidatures and follow up to make sure they evaluate and grade the works in time.
- Support within the organisation of the event.
- PR Results, measures and reporting
- Monitorisation of media and reporting in Southern Europe (Portugal, Spain, Italy, Greece, Turkey, Israel, Malta and Cyprus).
- Quarterly clippings by country and project.
- Campaign-specific reports should be received by the last day of the following month.
- Annual report should be received by Dec. 31, 2023.
Funding Information
- Their maximum budget for the project, including all the monitoring tools, is 30.000€, VAT included.
Where are they now and what are they looking for?
- EIT Food is looking for a Press Communication and PR agency that supports Southern dissemination and awareness throughout 2023 with the aim of enhancing EIT Food’s visibility in Spain and Southern Europe (Spain, Italy, Portugal, Greece, Cyprus, Malta, Turkey and Israel), and also reaching specific project objectives, such as programme participants, attendees to their events, etc.
- Since 2017 their work in Spain and Southern Europe has been consolidated and several of their projects are successfully helping the agrifood sector towards a more innovative and sustainable system. Nonetheless, they aim to further expand their presence and would like to become a reference point for the national media in all the topics related to agrifood innovation, entrepreneurship and sustainability.
- Most of communications must be developed in Spanish, but translations/adaptations to other Southern European languages can also be requested for specific projects, having Spain and Italy as main focus. they also operate in Portugal, Greece, Turkey, Israel, Malta and Cyprus.
- They are open to your suggestions as to what you feel is the highest priority in terms of activities, media, actions etc for meeting their objectives.
For more information, visit EIT.