Deadline: 7 July 2019
U.S. Embassy Kathmandu’s Public Affairs Section (PAS) is soliciting proposals from interested non-profit organizations to oversee the Nepal EducationUSA Digital Marketing & Communications Project.
PAS Kathmandu Nepal will oversee the organization to:
- Collaborate with PAS and the United States Educational Foundation Nepal (USEFN)’s EducationUSA Advising Center to create social media and other marketing content for EducationUSA events and services. The partner will create 1) digital content to include videos, alumni snapshots, interactive multimedia materials, and 2) traditional print materials including infographics and posters. This content will be used by the EducationUSA Advising Center and U.S. Embassy on social media platforms as well as for education outreach programs promoting U.S. study;
- Coordinate with the EducationUSA advising team to implement a two-year marketing and communication campaign to attract youth and students to participate in EducationUSA Advising Center programming and utilize its facilities.
The proposed project will:
- Create sophisticated, data driven and targeted brand promotion materials for EducationUSA utilizing technology and digital marketing;
- Improve and manage EducationUSA branding, increase digital engagement and communications with creative social media, email, mobile and local marketing campaigns;
- Coordinate and manage EducationUSA social media platforms to support and promote engagement rates and multimedia and digital campaigns.
This project aims to develop a coordinated digital outreach strategy between PAS and a multimedia content developer who will provide content and manage EducationUSA’s digital platforms to draw interest from students to USEF’s advising services. PAS will also utilize the content in cultural programming to increase EducationUSA’s outreach efforts to a broader audience.
Funding Information
- Award amount: Award may range from a minimum of $50,000 to a maximum of $70,000
- Length of performance period: 2 years from the contract signing date.
Audience
The general public and students
Eligibility Criteria
The following organizations are eligible to apply:
- All U.S. and Nepali organizations with experience in education outreach and digital marketing registered as:
- Not-for-profit organizations, including think tanks and civil society/non-governmental organizations
- Public and private educational institutions
- Public international organizations and governmental institutions
- This status should be documented in the organization’s proposal. Organizations must provide proof of registration and non-profit status with their proposal application. S.-based organizations should submit a copy of their IRS determination letter. Nepal-based organizations should submit a copy of their certificate of registration from the appropriate government organization.
Other Eligibility Requirements
Applicants are only allowed to submit one proposal per organization. If more than one proposal is submitted from an organization, all proposals from that institution will be considered ineligible for funding.
How to Apply
Proposals should be submitted in English via email at the address given on the website.
For more information, please visit https://np.usembassy.gov/nepal-educationusa-marketing-communications-project/