Deadline: 31 May 2019
UNESCO Islamabad is seeking proposals for the services of organizations for general awareness raising on respect for cultural heritage and diversity.
The project is aimed at supporting the Government of Pakistan’s efforts to safeguard the country’s cultural heritage by mobilizing school going youth and the local community through educational interventions and awareness raising campaigns.
Tasks
The selected media organization will be responsible for undertaking the following tasks:
- A detailed strategy and work plan that includes the identification of varying target audiences, type/mode of broadcasting material and a strategy designed.
- Work closely with UNESCO and provincial Departments of Archaeology and culture in communication planning and development of public services messages advocating for protection and promotion of heritage. This will include the conceptualization of broadcasting material as per the types/modes of communication identified in the inception report, and in accordance with the objective and specific aim of the Call defined above.
- Videography and photography for the purposes of content generation and creation for the project in KP (at selected sites in Swat, Mardan or Peshawar), Rohtas Fort and Makli.
- Liaise with media organizations for broadcast and distribution of generated awarenessraising content. Radio broadcast must include public service announcements recorded to be broadcast on radio stations in Punjab, Sindh and KP in English, Urdu and at least one local language per province. These PSAs must reinforce the ownership of Pakistan’s diverse heritage, and the importance of taking responsibility in safeguarding it. Discussions on the topic arranged for TV and radio platforms. Develop a mechanism to monitor the outreach/impact of the public service announcements.
- Identify and develop the do’s and don’ts – guidelines for visiting heritage sites in Pakistan, information on protection under the law, and consequences of breaking the law.
- Proper documentation of all activities related to content generation and creation with video/photography and project reports.
- Acknowledge UNESCO and Government of Italy in all the press releases, broadcast and promotional material and related announcements with the use of UNESCO and donor’s logo. A prior consultation and approval is required to use the UNESCO logo.
- Submit a final report along with all deliverables, describing all lessons learnt, and challenges faced.
Eligibility Criteria
- A media organization with expertise in awareness raising and advocacy campaigns, and/or heritage awareness communications and education.
- The organization must have at least 05 years of experience in media advocacy practices, preferably on culture, and/or community mobilization through media and communications.
- The organization must have implemented at least 3 media advocacy projects
How to Apply
Applicants can submit their proposals via email at the address given on the website.
For more information, please visit http://www.unesco.org.pk/rfp.html