Deadline: 08-Aug-2020
UNWTO Inspiring Africa – Branding Challenge is inviting key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travelers.
Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development. It also aims for
- Positioning Africa prominently in the international tourism market;
- Tell the rich and diverse positive stories about Africa;
- Engaging African residents’ to share positive values;
- Generating positive impact on communities through tourism;
- Beyond COVID: outputs are expected to create a solid brand perception which will help support recovery and provide a lasting positive brand image.
Benefits
Benefits include but are not limited to:
- Association with UNWTO Agenda for Africa;
- Invitation to launch the campaign with the UNWTO Secretary-General;
- Speaking opportunity at the UNWTO General Assembly in 2021;
- Contribute to support African development through tourism;
- Visibility among UNWTO African Member States (Ministries of Tourism) and the global tourism sector at large;
- Form part of the UNWTO Innovation Network;
- Potential matchmaking with partners to develop further the proposal, including investors, corporations and governments.
Target Audience
- All those who want to make a difference for Africa through using their imagination!
- Marketing, communication, advertising and branding firms or group of companies, start-ups and innovators, marketers, designers, brand experts and digital experts.
Eligibility Criteria
Proposals should meet the following criteria:
- Innovative and inspiring in nature;
- With a focus on Africa but eventually adaptable regionally and to individual countries;
- Relevant in the current COVID-19 recovery context and in the medium term;
- Integrate innovative technologies and digital tools (mobile technologies, virtual reality, IOT, Big Data etc.);
- Open to potential public-private partnerships;
- Stress sustainability and community engagement;
- Support the economic growth of Africa and strategies to attract investment;
- Showcase and celebrate Africa´s rich cultural and biodiversity;
- Showcase and celebrate Africa´s innovations and achievements.
Selection Criteria
- Screening applications by UNWTO;
- Experts committee Assessment and selection of up to 10 finalists;
- Winning proposal.
For more information, visit https://www.unwto.org/unwto-inspiration-africa-branding-challenge