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USAID/Ghana Accelerating Social and Behavior Change Activity

Public Diplomacy Small Grants Program in Mali

Deadline: 21-Jun-21

The United States Agency for International Development (USAID) is seeking applications for a cooperative agreement from qualified entities to implement the Accelerating Social and Behavior Change Activity.

The purpose of the USAID/Ghana Accelerating Social and Behavior Change activity is to increase and sustain the adoption of healthy behaviors and practices for improved health outcomes with a focus on family planning/reproductive health (FP/RH); malaria prevention and treatment; maternal, newborn, and child health; community and household level water, sanitation and hygiene (WASH) practices; nutrition; and public health emergencies such as COVID-19.

The activity promotes priority behaviors and practices that directly impact health outcomes. In consultation with health sector stakeholders and programs, USAID/Ghana identified “accelerator” behaviors to end preventable child and maternal deaths in Ghana. The Accelerating Social and Behavior Change activity will support the GoG, its partners, and Ghanaian citizens to prioritize practices and behaviors that improve health outcomes in Ghana.

These behaviors include: use of health services and products; timely care seeking for the prevention and treatment of adverse health conditions; delivering babies in a facility with a skilled birth attendant; completing four antenatal visits during pregnancy; using modern contraceptives; exclusive breastfeeding; sleeping under insecticide treated bed-nets (ITNs); and wearing a face mask to reduce COVID-19 infection.

USAID/Ghana hypothesizes that target populations will sustainably adopt healthy behaviors and practices, including timely use of health services and products if:

The activity will engage various actors to achieve the three activity results identified in the theory of change above. These actors include: healthcare consumers and providers; policy makers who lead and harmonize a coordinated country SBC policy and strategies; communities who demand and actively take charge in finding local solutions to overcome obstacles to SBC; and a private sector that partners with government and communities in support of the public health agenda

Funding Information

Eligibility Criteria

For more information, visit https://www.grants.gov/web/grants/view-opportunity.html?oppId=333004

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