GNI Sustainability Lab: Supporting Environmental Journalism in Brazil

Deadline: 17-Apr-23

Google has launched the Sustainability Laboratory , a program to support journalism, led by the Google News Initiative , which aims to train and support up to 20 journalistic vehicles and local creators who work in the coverage of environmental issues and science communication.

Developed in Brazil, the Sustainability Lab hopes to help vehicles, journalists and news content creators increase their reach, audience and journalistic production of the sustainable agenda in the country. To this end, the program offers training aimed at promoting the financial health of these organizations, through literacy in products and monetization mechanisms, in addition to building and enabling a sense of community among vehicles and communication professionals specialized in this coverage topic.

Reinforcing the Google News Initiative (GNI) commitment to driving sustainable business, they will provide tools and training for independent producers and news organizations focused on environmental coverage to expand their audience and coverage. They hope to contribute to the strengthening of these vehicles and the ecosystem that covers this agenda as a whole, through the exchange of experiences between them.

The program will last for three months and will select 20 organizations from all regions of the country to participate in training and workshops focused on three pillars: education, partnerships and products. In addition, the 7 course modules will be made available remotely, so that more people have access. At the end of the program, participants are expected to have expanded their knowledge and be able to boost their business through audience analysis and reader engagement tools, as well as product analysis and value proposition and monetization.

• Enroll in the Sustainability Lab, the 3-month program to support journalists covering environmental issues and science outreach who want to:
  • Increase audience engagement
  • Diversify revenue streams
  • Create a cross-platform content production strategy
• No Sustainability Lab, you will:
  • Work directly on your biggest challenges with Google and industry experts
  • Learn from experts and other industry outlets facing similar issues
  • Create lasting relationships with your group and Google

Discover the Sustainability Lab Modules

• Audience and Data
• Monetization
• Startups & Entrepreneurship
• Youtube & Video
• Products
• Audience Monetization
• Content

Program Dates: May 2023 to August 2023

Eligibility Criteria

• You can apply if:
  • Your news organization
    • Operates within Brazil
    • Has two to 100 full-time employees
    • Produces content for at least 6 months on a website, social media platform or other channel
    • Can commit for 5 hours per week
• Lastly
  • Your organization must be independently owned and operated
  • You must not employ government officials or individuals who are also employed by government entities
  • You must not be a Google employee or contractor
  • Not government entities

For more information, visit Google.