The webinar video on “Social Media: Using Facebook and More to Sell Your Mission” is now available online.
Tweets, e-newsletters, web 2.0 — gone are the days of slow paced, one-way communication. Nonprofit professionals today have extraordinary opportunities at their fingertips to connect with resources that extend far past their location. However, with this rapid growth, it is critical to stay in tune with all the new developments. As Web 2.0 evolves into Web 3.0, a lack of knowledge on of the basic social media landscape and its applications can waste valuable time and money.
While tools such as twitter and e- newsletter may not be difficult to use individually, integrating it into your fundraising strategy can be challenging. Increased understanding of the different channels can help to maximize your time and optimize your efforts. This interactive web-based seminar aims to inform managers and fundraisers on using social media to increase visibility and raise funds through an introduction to the basics of social media and its applications.
This course is ideally suited to nonprofit professionals who want to build their capacity through increased understanding of communications and social media- Executive Directors/NGO managers who are responsible for communications and individuals who want to develop their professional skills and effectiveness.
Topics Covered
- How can Facebook, Twitter, LinkedIn help you raise funds for your organization?
- What are the best tools and techniques for promoting your fundraising campaigns online?
- How can NGOs take advantage of the massive resources available for free over the internet?
Trainer
Joleen Ong is a communications and social responsibility professional that has worked with numerous nonprofits worldwide to help build their internal communication strategies and external presence with social media. Joleen Ong recently transitioned to work in the Corporate Social Responsibility department at a major US-based apparel and footwear retailer. Previously, she served as the Marketing and Publications Director at NTEN: The Nonprofit Technology Network, and Communications Manager at Social Accountability International. She is based in Portland, Oregon.
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