Deadline: 4-Nov-22
The Town of Bracebridge is now inviting applications for its Event Tourism Grants for tourism event organizers are available on an annual basis.
The Event Tourism Grant Program is an annual funding program for festivals, events and sporting events that are considered tourism drivers, and provide an economic spin-off for the community via visitor spending and overnight stays.
Priorities
- Events that take place throughout the year are eligible.
- Events that promote the 3 pillars of Bracebridge’s tourism brand, which include Taste, Create, and Live.
- Sport tourism events.
- Events that target audiences largely from out of Town and that have a regional, provincial, national, or international scope.
Goals
- The Festival and Event Strategy Goals include:
- Build a stronger downtown;
- Create a vibrant and diverse arts community;
- Create partnerships within the community;
- Increase spending in the community;
- Expand the season (both high and low season events);
- Encourage return visits to the community;
- Encourage development of volunteers/staff (i.e. event planning courses);
- Develop resources to assist those planning events in the community (permit process reviews, handbook, insurance issues);
- Keep municipal and other facilities “full/utilized”;
- Provide the best economic impact possible in the community;
- Further support sport tourism initiatives;
- Encourage events to become financially sustainable;
- Enhance visitation in the traditional off-season; and
- Align with the Bracebridge tourism brand.
Funding Information
- Town of Bracebridge funding is not to exceed 33% of the overall event budget, to a maximum of $5,000.00.
Criteria
- Events must take place in Bracebridge.
- Consideration will be given to events that assist the Town in achieving its various event tourism goals and provide corporate and tourism branding recognition opportunities.
- Applicants must outline how they plan to track visitor participation, specifically:
- who their visitors are;
- where they are coming from;
- if they are utilizing local accommodation; and
- level of spending while visiting.
- Applicants need to create opportunities for the Town’s contribution to be publicly recognized.
- Applicants must outline their plans to make their event financially sustainable over time (i.e. what actions are incorporated into the event over time so that it is viable without the need for the Event Tourism Grant).
For more information, visit https://www.bracebridge.ca/en/do-business/Event-Tourism-Grants.aspx
