Deadline: 29-May-2026
The U.S. Embassy in Uganda supports a public diplomacy program to manage and operate the American Center Kampala, a hub for cultural exchange, education, and engagement between Uganda and the United States.
The program is a public diplomacy initiative by the U.S. Embassy in Uganda designed to support the management and programming of the American Center Kampala. It provides a platform for cultural exchange, dialogue, and educational engagement between Ugandans and the United States. The center serves as a key space for promoting accurate understanding of American values, opportunities, and society.
Key Objectives of the Program
The program aims to promote positive and accurate perceptions of the United States through structured engagement activities. It strengthens people-to-people ties by increasing outreach to youth, educators, entrepreneurs, and emerging leaders. It also focuses on expanding partnerships with key institutions such as universities, schools, civil society organizations, government agencies, and private sector actors. Another goal is to improve knowledge of American society, democratic principles, and available opportunities while ensuring effective management of the American Center.
Role of the American Center Kampala
The American Center Kampala acts as a central hub for cultural, educational, and professional exchange activities. It provides a safe and accessible space for interaction with American ideas, culture, and values. The center also plays an important role in addressing misinformation and improving access to reliable information. Programming includes workshops, discussions, events, and exchange activities that support learning and engagement.
Program Responsibilities
The selected implementing organization is responsible for managing and operating the American Center Kampala. This includes designing and delivering programming that increases participation among target audiences. It also involves building partnerships with educational institutions, civil society groups, government bodies, and private sector organizations. The organization must ensure the center remains well-managed, secure, and welcoming while aligning with public diplomacy goals.
Funding Details
The total funding available for the program is up to $70,000, with typical funding ranging between $30,000 and $70,000 depending on the proposal. The funding supports operational management, programming activities, outreach efforts, and engagement initiatives. The performance period for the project is 12 months.
Eligibility Criteria
Only not-for-profit organizations are eligible to apply, including NGOs, civil society organizations, and think tanks. A single non-profit entity must serve as the primary recipient, although partnerships and subcontracting are allowed if clearly defined. For-profit organizations are not eligible to apply for this program.
Expected Outcomes
The program is expected to increase engagement with key target groups such as youth, educators, and emerging leaders. It should improve understanding of American society, democratic values, and available opportunities. It should also strengthen institutional partnerships and enhance the sustainability and reach of the American Center’s activities. Effective management of the facility is expected to ensure it functions as a model American cultural and educational space.
Why This Program Matters
The initiative strengthens cultural diplomacy between the United States and Uganda by creating a consistent platform for engagement and learning. It helps counter misinformation by providing access to accurate and reliable information. It also builds long-term institutional relationships and supports youth empowerment through education and cultural exchange opportunities.
Conclusion
The U.S. Embassy Uganda American Center program is a strategic public diplomacy initiative focused on strengthening engagement between Ugandans and the United States. Through managed programming, partnerships, and cultural exchange activities, it promotes mutual understanding and supports long-term educational and professional development opportunities. The initiative ensures the American Center Kampala remains an active and impactful hub for dialogue and learning.
For more information, visit U.S. Embassy in Uganda.
