Deadline: 10-Jun-2026
The Global Alliance for Improved Nutrition (GAIN) is seeking proposals from qualified organisations to provide media monitoring and public relations analytics services for FoodFiti brand campaigns in Kenya. The assignment focuses on television and radio media monitoring, compliance reporting, audience reach analysis, competitor analysis, share of voice reporting, and PR value measurement.
The total budget for the assignment is USD 25,000 inclusive of taxes. Eligible organisations must demonstrate proven experience in media monitoring, broadcast tracking, analytics reporting, and campaign visibility assessment.
What is the GAIN Media Monitoring Request for Proposal?
The Global Alliance for Improved Nutrition (GAIN) has launched a Request for Proposal (RFP) to identify a qualified organisation capable of delivering professional media monitoring and analytics services for FoodFiti brand campaigns in Kenya.
The assignment aims to strengthen campaign performance tracking, monitor media compliance, evaluate audience reach, and assess public relations impact across television and radio platforms. The selected service provider will support GAIN in improving campaign visibility, message consistency, and media effectiveness through structured reporting and analysis.
The project forms part of GAIN’s broader efforts to enhance communication and public engagement around FoodFiti initiatives in Kenya.
Program Objectives
The assignment aims to:
- Monitor television and radio coverage related to FoodFiti campaigns.
- Ensure compliance with campaign communication requirements.
- Assess audience reach and media exposure.
- Conduct competitor analysis and share of voice reporting.
- Evaluate campaign visibility and PR impact.
- Provide analytical insights to improve communication effectiveness.
Key Focus Areas
The Request for Proposal focuses on several media monitoring and analytics components.
Key focus areas include:
- Media Monitoring and Compliance Reporting.
- Competitor Analysis.
- Share of Voice (SOV) Reporting.
- Audience Reach Reporting.
- GAIN PR Value (PRV) Reporting.
- PR Reach Reporting.
These focus areas are intended to help GAIN measure campaign performance and strengthen strategic communication planning.
Scope of Work
The selected organisation will provide structured and ongoing media monitoring services linked to FoodFiti campaigns.
Key responsibilities include:
- Tracking television and radio coverage.
- Monitoring campaign messaging consistency.
- Producing daily, weekly, and monthly compliance reports.
- Evaluating campaign representation across media platforms.
- Measuring audience exposure and campaign visibility.
- Conducting competitor and market visibility analysis.
- Generating PR value and reach reports.
- Delivering analytical insights and recommendations.
The service provider will support evidence-based communication evaluation and media performance analysis.
Media Monitoring and Compliance Reporting
The assignment includes continuous monitoring of media coverage associated with FoodFiti campaigns.
Monitoring activities include:
- Tracking television broadcasts.
- Monitoring radio campaign coverage.
- Assessing compliance with campaign requirements.
- Identifying inconsistencies or messaging gaps.
- Producing regular compliance and monitoring reports.
The reporting process will help ensure campaign messaging remains accurate, consistent, and aligned with communication objectives.
Competitor Analysis and Share of Voice Reporting
The selected provider will conduct competitor and media visibility analysis.
Activities include:
- Monitoring competitor media activity.
- Measuring FoodFiti campaign visibility relative to competitors.
- Producing Share of Voice (SOV) reports.
- Assessing market presence across broadcast platforms.
- Providing comparative visibility analysis.
These insights will support strategic communication and positioning decisions.
Audience Reach and PR Reporting
The assignment also focuses on evaluating audience engagement and campaign exposure.
Activities include:
- Estimating audience reach across television and radio channels.
- Measuring campaign exposure levels.
- Calculating Public Relations Value (PRV).
- Estimating overall PR reach.
- Evaluating media visibility effectiveness.
These reports will help assess the impact and scale of FoodFiti-related media content.
Funding Available
The total budget allocated for the assignment is:
- USD 25,000 inclusive of taxes.
The budget covers all services, reporting activities, and project implementation requirements associated with the media monitoring assignment.
Who is Eligible?
Eligibility is open to organisations with demonstrated expertise in media monitoring and public relations analytics services.
Eligible organisations should demonstrate:
- Proven experience in media monitoring services.
- Expertise in broadcast media tracking.
- Capacity to generate analytical media reports.
- Experience in campaign visibility assessment.
- Ability to provide audience and PR analytics.
- Strong reporting and communication skills.
Organisations with experience in television and radio monitoring in Kenya are likely to be highly competitive.
Why This Opportunity Matters
The GAIN media monitoring assignment provides important opportunities for organisations specializing in media analytics and strategic communication services.
Key benefits include:
- Opportunity to work with an international development organisation.
- Engagement in national-level communication campaigns.
- Experience supporting nutrition and public awareness initiatives.
- Strengthening expertise in PR and broadcast analytics.
- Building long-term partnerships and visibility in the sector.
The assignment also contributes to improved communication effectiveness and public engagement for FoodFiti campaigns in Kenya.
Expected Deliverables
The selected service provider is expected to deliver:
- Daily media monitoring reports.
- Weekly compliance reports.
- Monthly campaign analysis reports.
- Audience reach estimates.
- Competitor analysis and SOV reports.
- PR value and PR reach calculations.
- Strategic recommendations and communication insights.
Deliverables should be accurate, timely, and aligned with GAIN reporting requirements.
How Applications are Evaluated
Proposals are likely to be assessed based on:
- Technical expertise and experience.
- Quality of the proposed methodology.
- Experience in media monitoring and analytics.
- Understanding of broadcast media environments.
- Reporting and analytical capacity.
- Financial competitiveness and value for money.
- Organisational capacity and past performance.
Strong proposals should demonstrate practical experience and a clear understanding of media performance analysis.
Tips for Preparing a Strong Proposal
Applicants can improve their proposals by focusing on the following areas:
- Clearly explain media monitoring methodologies.
- Demonstrate expertise in television and radio analytics.
- Provide examples of previous media monitoring projects.
- Include strong reporting and analytical capabilities.
- Explain how audience reach and PR value will be measured.
- Demonstrate understanding of Kenyan media landscapes.
- Present realistic budgets and implementation plans.
Common Mistakes to Avoid
Applicants should avoid the following issues:
- Submitting unclear monitoring methodologies.
- Weak reporting and analytical frameworks.
- Lack of experience in broadcast media monitoring.
- Unrealistic implementation timelines.
- Incomplete technical or financial proposals.
- Limited evidence of previous relevant assignments.
Frequently Asked Questions (FAQs)
What is the purpose of the GAIN Request for Proposal?
The RFP seeks a qualified organisation to provide media monitoring and PR analytics services for FoodFiti campaigns in Kenya.
What is the total budget available?
The total budget for the assignment is USD 25,000 inclusive of taxes.
What media channels will be monitored?
The assignment focuses on television and radio media coverage.
What types of reporting are required?
The selected organisation must provide compliance reports, audience reach reports, competitor analysis, share of voice reports, and PR value reporting.
Who can apply for the assignment?
Organisations with proven experience in media monitoring, broadcast tracking, and PR analytics services are eligible to apply.
What is Share of Voice (SOV) reporting?
SOV reporting measures the visibility of FoodFiti campaigns compared to competitors across media platforms.
What is PR Value (PRV) reporting?
PR Value reporting estimates the equivalent advertising value of media coverage generated through campaign visibility and public relations activities.
Conclusion
The GAIN Request for Proposal for FoodFiti media monitoring services in Kenya provides an important opportunity for organisations specializing in media analytics, broadcast monitoring, and strategic communication reporting. Through structured monitoring and performance analysis, the selected provider will support campaign visibility, communication effectiveness, and audience engagement measurement.
The assignment highlights the growing importance of data-driven communication strategies and evidence-based media analysis in development and public awareness initiatives. Qualified organisations with expertise in media monitoring and PR analytics are encouraged to submit strong and competitive proposals for this opportunity.
For more information, visit GAIN.
