UNDP/Ukraine: Development and Running of Entrepreneurship Promotion Campaign “Big Stories of Small Businesses”

Deadline: 24-Jul-20

The United Nations Development Programme (UNDP) hereby invites you to submit a Proposal to this Request for Proposal for Development and running of entrepreneurship promotion campaign “Big Stories of Small Businesses”.

The “Big Stories of Small Businesses” entrepreneurship promotion campaign was designed to showcase the success stories of people who have managed to start or maintain a business and lead it through a COVID-19 pandemic, provide employment to others, and contribute to the development of their communities. This year the campaign highlights the resilience of MSMEs in the target oblasts through motivational videos, in order to inspire and motivate others to set up or restart their worn businesses. Since 2016, 45 such video stories were filmed and disseminated through various media channels, including social networks, TV and online press.

The overall objective of this assignment is to develop and run an entrepreneurship promotion campaign in Luhansk, Donetsk (GCAs) and Zaporizhzhia oblasts (areas along the Azov sea coast) that will help to raise awareness about micro, small and medium enterprises (MSMEs) as a key factor of providing socio-economic recovery and resilience of the target oblasts of Ukraine, creating income-generating opportunities for the conflict-affected population.

Criteria

An organization submitting a proposal:

An officially registered organization (commercial, non-profit, nongovernmental, public, etc.), for Ukrainian bidders’ registration should be in Government controlled area of Ukraine;
Experience in conducting public commercial and social awareness or media campaigns, including presentation of them at national or international video festivals (at least 2 advertising campaigns were conducted and at least 3 regions were covered during the last 3 years);
Experience in film or video commercials production (at least three examples provided);
Availability of relevant equipment to perform the works;
Availability of qualified personnel to perform the works.

The Contractor must have a team of at least 8 professionals with following roles and required qualifications:

Team Leader/Project Manager:
- Master’s or equivalent degree in Management, Social Science, Psychology, Marketing, Communications, Advertising or other relevant education;
- At least 3 years of experience of project and team management;
- At least 3 years of experience in conducting public awareness or advertising campaigns;
- Fluent Ukrainian/Russian and working level of English language.
Project/Communications Assistant:
- Bachelor’s or equivalent degree in Social Science, Marketing, Philology, Communication, Advertising or other relevant education;
- At least 3 years of proven experience in social media marketing and advertising;
- At least 3 years of proven experience in conducting public awareness/advertising campaigns;
- Fluent Ukrainian/Russian and working level of English language.
Graphic designer:
- At least two years of relevant experience in graphic design production/publishing;
- Excellent knowledge of Ukrainian and Russian. Knowledge of English would be considered an asset.
Videographers (at least five persons):
- At least 3 years of proven experience in design and video commercials’ production;
- At least 2 years of proven experience in participating in public awareness/advertising campaigns