Applications open for Major Event Fund in New Zealand

The Tauranga Major Event Fund provides financial support for large-scale events that increase visitor numbers, generate economic benefits, and strengthen Tauranga’s profile as a premier events destination in New Zealand. The fund supports events that deliver significant community value, attract international attention, and contribute to the city’s long-term growth strategy.

Eligible events must demonstrate strong economic impact, attract at least 5,000 visitor nights, and provide opportunities to promote Tauranga nationally and internationally. Successful applicants can receive up to $100,000 plus GST per event.

About the Tauranga Major Event Fund

The Tauranga Major Event Fund supports major events that contribute to the city’s vibrancy, tourism growth, and economic development.

The fund was created to position Tauranga as a leading destination for major events by supporting experiences that attract visitors, create economic activity, and enhance the city’s reputation.

Through strategic event investment, the program aims to showcase Tauranga as an attractive place to live, work, visit, and participate in world-class events.

Purpose of the Major Event Fund

The main objectives of the fund are to:

• Support major events that create significant economic benefits for Tauranga.
• Increase visitor numbers and tourism activity.
• Strengthen Tauranga’s national and international profile.
• Encourage events that contribute to community wellbeing and city vibrancy.
• Support strategic priorities and long-term city development goals.
• Create opportunities for partnerships and additional investment.

What Types of Events Are Supported?

The fund supports large-scale events that can demonstrate:

• Strong visitor attraction potential.
• Significant economic contribution.
• National or international exposure opportunities.
• Alignment with Tauranga’s strategic priorities.
• Positive community outcomes.

Events may include major cultural, sporting, entertainment, or community-focused experiences that attract visitors and generate wider benefits for the city.

Key Eligibility Requirements

Supported events must:

• Generate a substantial positive economic impact for Tauranga.
• Attract a minimum of 5,000 visitor nights.
• Provide meaningful international or national exposure for the city.
• Deliver benefits aligned with Tauranga’s community and economic priorities.
• Provide opportunities for additional investment, partnerships, or leverage.

Priority may be given to events that:

• Take place during shoulder and off-peak seasons from March to November.
• Support strategic city objectives.
• Create strong community engagement opportunities.
• Deliver measurable economic and social outcomes.

Funding Amount Available

The Tauranga Major Event Fund provides:

• Maximum grant: Up to $100,000 plus GST per event.
• Total annual funding allocation: $400,000 plus GST.

Funding applies to events taking place within each financial year:

• Financial year period: 1 July to 30 June.

The available budget may be adjusted depending on demand for event investment. Applicants will be notified if funding allocation has been fully committed.

Why the Major Event Fund Matters

Large-scale events play an important role in strengthening local economies and creating community experiences.

The fund helps Tauranga:

• Attract visitors and increase tourism spending.
• Build international recognition.
• Support local businesses and industries.
• Create opportunities for community participation.
• Enhance the city’s reputation as an event destination.

By investing in strategic events, Tauranga can continue developing a vibrant and economically strong city.

How the Fund Works

Applicants seeking support should demonstrate how their event will:

1. Increase visitation
   • Explain expected visitor numbers and visitor nights.
   • Provide evidence of tourism benefits.
2. Deliver economic impact
   • Describe how the event will support local businesses, hospitality, tourism, and other sectors.
3. Strengthen Tauranga’s profile
   • Explain marketing, media exposure, and promotional opportunities.
4. Support community outcomes
   • Highlight benefits for residents, participation opportunities, and social value.
5. Align with city priorities
   • Demonstrate how the event contributes to Tauranga’s strategic goals.

Application Tips and Common Mistakes to Avoid

Applicants should avoid:

• Applying for events without clear economic impact evidence.
• Failing to demonstrate visitor attraction potential.
• Requesting funding without explaining community benefits.
• Submitting incomplete event budgets or financial information.
• Ignoring the importance of international or national exposure.

Tips for stronger applications:

• Provide clear visitor and economic impact data.
• Explain how the event will promote Tauranga.
• Highlight partnerships and additional funding sources.
• Show how the event creates long-term benefits for the city.

Frequently Asked Questions (FAQ)

What is the Tauranga Major Event Fund?
The Tauranga Major Event Fund provides grants to support large-scale events that increase visitation, economic activity, and the city’s profile.

How much funding can an event receive?
Eligible events can receive up to $100,000 plus GST per event.

What is the minimum visitor requirement?
Events must attract at least 5,000 visitor nights to be considered.

Which events receive priority?
Priority is given to events aligned with Tauranga’s strategic goals, delivering strong community outcomes, attracting visitors, and occurring during shoulder or off-peak seasons.

When does the funding apply?
Funding is available for events held during the financial year period from 1 July to 30 June.

Can all types of events apply?
Events must demonstrate significant economic impact, visitor attraction, and value for Tauranga to be eligible.

Is there a limit to the annual funding available?
Yes. The total annual allocation is $400,000 plus GST, and funding may be adjusted depending on demand.

Conclusion

The Tauranga Major Event Fund provides strategic investment for major events that strengthen the city’s economy, tourism sector, and community identity. By supporting events with strong visitor appeal, economic benefits, and international potential, the fund helps position Tauranga as a leading destination for memorable and impactful experiences.