The Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with MyGov, has launched a nationwide reel competition inviting Indian youth to create 30–60 second videos showcasing the impact of Geographical Indication (GI) products. The competition celebrates India’s cultural heritage, authenticity, and rural livelihoods under the vision of “Vikas bhi, Virasat bhi.” Winners can receive GI products worth up to INR 10,000, along with e-certificates and national social media recognition.
About the Organizers
The competition is led by the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry, Government of India, in collaboration with MyGov.
DPIIT is responsible for promoting industrial development, intellectual property rights (IPR), and strengthening India’s innovation ecosystem. One of its key mandates is to promote and protect Geographical Indication (GI) products in India.
What Is a Geographical Indication (GI) Product?
A Geographical Indication (GI) is a tag given to products that:
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Originate from a specific geographical region
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Possess qualities, reputation, or characteristics linked to that location
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Are legally protected from imitation or misuse
Examples of GI products include handicrafts, textiles, agricultural goods, and food items unique to certain regions.
GI protection:
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Safeguards authenticity
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Enhances global recognition
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Increases market value
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Protects rural livelihoods
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Strengthens intellectual property rights
Purpose of the Competition
The “Mera GI Product” reel competition aims to:
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Celebrate India’s geographical and cultural diversity
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Highlight GI products as symbols of authenticity and premium quality
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Promote awareness about GI protection and intellectual property
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Empower artisans, farmers, and local producers
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Encourage youth participation in heritage storytelling
The initiative aligns with the vision of “Vikas bhi, Virasat bhi” (Development with Heritage), promoting economic growth while preserving cultural legacy.
Competition Theme
Participants must create a reel explaining:
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How a GI product has influenced their life
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The story behind the product
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Its contribution to India’s economy
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Its role in strengthening community identity
The reel should connect personal experience with national heritage and economic development.
Who Is Eligible?
The competition is open to:
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All Indian citizens
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Youth and creators across India
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Individuals (no team entries mentioned)
Each participant:
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May submit only one original entry
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Must comply with technical and content guidelines
Reel Requirements and Technical Guidelines
Duration
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30 to 60 seconds
Mandatory Opening Line
Each reel must begin with:
“Main hoon [Name], [City] — aur yeh hai Mera GI Product.”
Platform for Posting
The reel must be posted publicly on:
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Instagram Reels
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YouTube Shorts
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Facebook
Hashtag Requirement
The post must include:
#MeraGIProduct
This ensures discoverability and amplification.
Content Rules
The video must:
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Be original
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Avoid obscene or defamatory material
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Avoid politically sensitive content
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Respect community guidelines
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Grant organizers permission to use the reel for promotional and educational purposes
Awards and Recognition
The competition offers tangible rewards:
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First Prize: GI product worth INR 10,000 + e-certificate
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Second Prize: GI product worth INR 7,000 + e-certificate
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Third Prize: GI product worth INR 5,000 + e-certificate
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25 Consolation Awards: e-certificates
Selected winning videos will be showcased across official GI promotion social media platforms for wider visibility.
Why This Competition Matters
Promotes Cultural Heritage
GI products represent India’s regional identity, craftsmanship, and traditions.
Strengthens Rural Livelihoods
GI recognition helps artisans and farmers gain better market access and income opportunities.
Enhances Intellectual Property Awareness
The initiative builds public understanding of GI protection within India’s IP ecosystem.
Encourages Youth Participation
It empowers young creators to engage with heritage through digital storytelling.
How to Participate
Follow these steps:
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Choose a GI product that inspires you.
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Research its history, region, and economic impact.
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Create a 30–60 second reel.
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Start with the mandatory introduction line.
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Share how the product impacts your life or community.
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Post the reel publicly on Instagram Reels, YouTube Shorts, or Facebook.
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Add the hashtag #MeraGIProduct.
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Ensure the content follows all guidelines before submission.
Common Mistakes to Avoid
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Submitting more than one entry
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Forgetting the mandatory opening line
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Not including the hashtag #MeraGIProduct
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Posting privately instead of publicly
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Using copyrighted or non-original content
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Including political or inappropriate material
Non-compliant entries may be disqualified.
Frequently Asked Questions (FAQs)
1. Who is organizing the competition?
The Department for Promotion of Industry and Internal Trade (DPIIT) in collaboration with MyGov.
2. Who can participate?
All Indian citizens are eligible to participate.
3. How long should the reel be?
The reel must be between 30 and 60 seconds.
4. What is the prize for the winner?
The first winner will receive a GI product worth INR 10,000 along with an e-certificate.
5. Is the reel required to be original?
Yes. Only original entries are allowed.
6. Can I submit multiple entries?
No. Each participant can submit only one entry.
7. Where should the reel be posted?
It must be posted publicly on Instagram Reels, YouTube Shorts, or Facebook with the hashtag #MeraGIProduct.
Conclusion
The DPIIT–MyGov “Mera GI Product” reel competition is a nationwide initiative celebrating India’s GI products as symbols of authenticity, heritage, and economic strength.
By encouraging youth-driven digital storytelling, the initiative promotes cultural pride, intellectual property awareness, and rural development under the vision of “Vikas bhi, Virasat bhi.” Participants have the opportunity to win valuable GI products while contributing to the global recognition and protection of India’s unique heritage goods.
For more information, visit MyGov.
