Deadline: 08-Mar-2026
The Frankston City Council has launched the Destination Event Attraction Program to support high-quality festivals and events that enrich community life, attract visitors, and generate social, cultural, and economic benefits in Frankston City. Funding starts from $5,000, with a total pool of $250,000, for events delivered between July 2026 and June 2027.
Program Purpose
The Destination Event Attraction Program aims to strengthen Frankston City’s reputation as an arts, culture, and tourism destination by partnering with organisations to deliver innovative and high-calibre events.
The program seeks to:
• Activate public and underutilised spaces
• Enhance resident and visitor experiences
• Position Frankston as a Creative Events Destination
• Celebrate cultural diversity, inclusion, and accessibility
• Inspire civic pride and transform perceptions
• Showcase the City’s lifestyle and cultural assets
• Attract new audiences and increase visitation
• Generate economic and branding benefits
A strong priority is given to off-season events proposed between May and October, along with initiatives that increase out-of-area visitation and tourism expenditure.
Funding Details
• Minimum funding amount: $5,000
• Total funding pool: $250,000
• Funding delivered across three tiers based on scale and attendance
• Events must be delivered between July 2026 and June 2027
• Cash and in-kind sponsorship available
The program supports experienced creatives, collaborators, and event organisers to deliver a single event or a series of events from concept through to presentation.
Eligible Events
To qualify, proposed events must:
• Take place within the Frankston City Council Local Government Area
• Be publicly accessible
• Be predominantly creative or cultural in nature
• Demonstrate significant economic, social, or community benefit
• Present a fully developed concept with supporting documentation
Events that activate unused spaces and create unique, distinctly Frankston experiences are highly encouraged.
Eligibility Criteria
Applicants must:
• Hold a valid and active Australian Business Number (ABN), or
• Be a not-for-profit or community group/organisation under Tier 3
• Hold public liability insurance of $20 million
• Be willing to list Council as an interested party on insurance
• Comply with Council’s Child Safe policy where applicable
• Submit applications within program timelines with all required documentation
Applications that are incomplete or submitted outside the designated dates will not be considered.
Program Impact
The Destination Event Attraction Program plays a key role in rejuvenating Frankston’s visitor economy by:
• Strengthening its identity as a creative and cultural hub
• Driving tourism and economic activity
• Supporting bold, ambitious, and innovative programming
• Creating social media-worthy moments and media exposure
• Encouraging community engagement and participation
FAQs
1. What is the minimum funding amount available?
The minimum funding available is $5,000.
2. When must events be delivered?
Between July 2026 and June 2027.
3. Are off-season events encouraged?
Yes, events proposed between May and October are prioritised.
4. Who can apply?
Applicants must hold a valid ABN or be an eligible not-for-profit/community group under Tier 3.
5. Is insurance required?
Yes, applicants must hold $20 million public liability insurance and list Council as an interested party.
Conclusion
The Destination Event Attraction Program represents a strategic investment in Frankston City’s creative future. By supporting innovative festivals and cultural events, the program strengthens the city’s reputation, boosts tourism, and delivers meaningful social and economic outcomes. Event organisers with bold ideas and strong community impact are encouraged to apply and help shape Frankston’s identity as a vibrant creative events destination.
For more information, visit the Frankston City Council.
