Deadline: 07-Mar-2026
The Pharmaceuticals and Medical Devices Bureau of India, in collaboration with MyGov, is inviting Indian citizens to participate in a creative competition to develop impactful taglines promoting Jan Aushadhi.
The contest emphasizes affordability, trustworthiness, health awareness, and savings, offering cash prizes for original submissions in English and Hindi while fostering public engagement and awareness.
The Pharmaceuticals and Medical Devices Bureau of India (PMBI) under the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, in partnership with MyGov, is conducting a national tagline contest to promote Jan Aushadhi, India’s initiative for affordable and trustworthy medicines.
The contest theme is: “जन औषधि – सस्ती भी, भरोसेमंद भी! सेहत की बात, बचत के साथ”. Participants are tasked with creating original, creative, and meaningful taglines that inspire, educate, and involve the public.
Contest Objectives
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Raise awareness about Jan Aushadhi’s affordability and reliability
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Promote health consciousness and savings among citizens
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Engage the community creatively in spreading the campaign message
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Encourage originality and imaginative thinking in line with public communication goals
Eligibility Criteria
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Open to all citizens of India
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Each participant may submit only one entry
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Entries must strictly adhere to the topic and format requirements
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AI-generated entries are strictly prohibited and will lead to disqualification
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Participants must maintain accurate and updated MyGov profiles for communication
Submission Requirements
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Each participant must submit three taglines in English and Hindi
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Taglines must reflect affordability, trustworthiness, health awareness, and savings
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Submissions must be original and comply with the Indian Copyright Act, 1957
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Avoid offensive, derogatory, or politically/religiously/culturally inappropriate content
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File format: PDF
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Submission deadline: Until 06:00 PM on the specified closing date
Prize Details
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First Prize: ₹5,000
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Second Prize: ₹3,000
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Third Prize: ₹2,000
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Winners’ entries will become the intellectual property of PMBI and may be used for promotional campaigns, IEC materials, and other outreach purposes
Guidelines for Participants
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Maintain originality and creativity in line with the theme
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Ensure respectfulness and cultural sensitivity
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Submit accurate and complete information on MyGov profiles
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Comply with all contest rules and deadlines
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Ensure PDF submissions adhere to required specifications
How Submissions Will Be Used
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Selected taglines may be featured in Jan Aushadhi awareness campaigns
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Used in Information, Education, and Communication (IEC) materials
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May appear in promotional displays and public messaging
Common Mistakes to Avoid
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Submitting multiple entries per participant
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Using AI tools to generate content
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Submitting offensive, politically, culturally, or religiously insensitive taglines
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Missing the submission deadline or using incorrect format
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Providing incomplete MyGov profile information
FAQs
1. Who can participate?
All citizens of India.
2. How many entries can I submit?
Only one entry per participant.
3. Can I use AI tools for generating taglines?
No, AI-generated entries will be disqualified.
4. In which languages should the taglines be submitted?
Submissions must include taglines in English and Hindi.
5. What is the prize for winners?
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First Prize: ₹5,000
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Second Prize: ₹3,000
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Third Prize: ₹2,000
6. What format should submissions follow?
Submissions must be in PDF format.
7. Who owns the winning entries?
Winning entries become the intellectual property of PMBI and may be used in campaigns and promotional materials.
Conclusion
The Jan Aushadhi Tagline Contest provides Indian citizens a unique opportunity to creatively contribute to public health awareness.
By crafting original and meaningful taglines, participants help promote affordability, trust, and savings in healthcare while gaining recognition and cash rewards for their contributions.
For more information, visit MyGov.
