The Department for Digital, Culture, Media & Sport (DCMS) is inviting applications for its Media Literacy Taskforce Fund to award grant funding to projects piloting new methods of delivering media literacy interventions to ‘hard to reach’ citizens.
The grant scheme will provide funding to organisations piloting new methods of engaging ‘hard to reach’ citizens with media literacy initiatives. They are interested in piloting projects that will work through local communities to engage ‘hard to reach’ citizens in ways that are tailored to their needs and relevant to their daily lives.
They are encouraging proposals that will demonstrate partnership across organisations with expertise of how to engage specific ‘hard to reach’ citizens — for example, working with local governments, local charities or youth groups. As well as applications from individual organisations, they will also be accepting applications from consortia who can demonstrate the requirements set out in the ‘project criteria’ section, across numerous organisations. Consortia can include public bodies outside of central government.
Interventions should seek to do one or more of the following:
- building audience resilience to dis- and misinformation, including by developing their ability to critically evaluate the content they consume; recognise the benefits of well-researched, accurate media content; and contribute positively to press sustainability
- supporting citizens to develop an understanding of how the online environment operates and use this to inform decisions online
- supporting citizens to develop the ability to identify online abuse and hate speech, and understanding when content may cause harm to themselves or others
- supporting citizens to develop an understanding of the risks and benefits of engaging with others online, and ability to contribute positively to their online environments
- enabling citizens to participate positively in democratic debate online
They expect to administer a maximum of £250,000 grant funding to individual projects this financial year.
- Organisation eligibility
- your organisation must be registered to operate in the UK
- you must have experience of delivering media literacy interventions or equivalent subject matter expertise
- your project must target a local area in England (e.g. a town or county)
- If you are bidding into the Fund as a consortium you must meet the following criteria:
- the lead organisation in the consortium must be based in the UK, and
- at least one organisation in the UK must have experience of delivering media literacy interventions or equivalent subject matter expertise
Proposals submitted to the fund will be assessed against the following essential criteria:
- applicants must demonstrate expertise of media literacy expertise
- applicants must demonstrate expertise of delivering media literacy interventions effectively
- applicants must demonstrate knowledge of how to engage citizens with educational initiatives
- proposals must set out which audience it is targeting to engage, and provide a sound justification for describing their target audience as ‘hard to reach’
- proposals must demonstrate how they will engage their target audience using a tailored approach
- proposals must demonstrate how they will pilot targeted delivery methods in local communities, and set out which local areas in England will be targeted (note: media literacy is a devolved matter)
- applicants must demonstrate experience of partnership working and managing multiple project stakeholders
- proposals must demonstrate plans for robust monitoring and evaluation of the process and impact of the project
- proposals must include a breakdown of budgets that demonstrate value for money
- proposals must include clear plans for project management including setting out milestones and timelines.
For more information, visit https://www.gov.uk/guidance/media-literacy-taskforce-fund