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U.S. Embassy in Canada: Public Diplomacy Grants Program

Deadline: 11-Apr-23

The U.S. Embassy and Consulates in Canada invite proposals for projects that strengthen ties between Canada and the United States through programming that promotes bilateral cooperation and mutual understanding.

All programs must include an American element or connection with American expert/s, organization/s, or institution/s in a specific field that will promote increased understanding of U.S. policies and perspectives to a Canadian audience.

Priority Program Areas
  • Prosperity, Trade, and Investment: entrepreneurship and support for small and medium sized enterprises, especially those owned by women, people of color and Indigenous people, including Arctic communities.; technology and innovation; and trade that improves the connections between U.S. and Canadian businesses, and USMCA.
  • Climate Crisis Action: efforts to promote cooperation and solutions to the growing threat and mounting social, economic, and strategic impacts of climate change.
  • Shared History, Values and Interests: programs that explore U.S.-Canada shared history and values, including, but not limited to democratic values and their commitment to greater diversity and inclusion, freedom of the press, protection of intellectual property rights, and promotion of human rights at home and abroad, including religious freedoms.
  • Security and Defense: activities that promote transatlantic security; combat transnational, regional, and global challenges, including cybersecurity, terrorism, violent extremism, trafficking in persons; and combat malign foreign influence, disinformation, and misinformation.
  • Youth Engagement: programs and projects that engage youth audiences through creative formats including (but not exclusively) online gaming, performance and the arts, exploration of Canada and U.S. shared history, culture, and values, and virtual and in-person exchanges opportunities.
  • Global Cooperation and Alliances: activities that affirm cooperation to address global challenges through multilateral institutions and alliances.
  • Student Mobility: activities that promote exchanges and training opportunities for U.S. and Canadian higher education and vocational students. Promote Educational
  • Exchanges and Partnerships: particularly those related to Science Technology Engineering Arts and Mathematics (STEAM) that target underserved youth.
Funding Information
  • Award amounts: awards may range from a minimum of $15,000.00 to a maximum of $250,000.00
  • Program Performance Period: Proposed programs should be completed in twenty-four months or less.
Eligible Projects
  • Examples of programs include, but are not limited to:
    • Programs that support U.S.-Canada cooperation, increase understanding of U.S. foreign policy in Canada, encourage interest in U.S.-Canada shared history and culture, and promote their shared democratic values.
    • U.S. experts giving speaking tours/public talks, roundtable discussions, and workshops in Canada.
    • Academic and professional lectures and seminars.
    • Professional and academic exchanges and programs.
    • Artistic and cultural programs, workshops, joint performances, and exhibitions.
    • Development of initiatives aimed at maintaining contacts with alumni of their exchange programs.
    • Initiatives that develop stronger ties between the United States and Canada.
    • Public messaging campaigns using social media, video, and new media.
  • All programs must engage Canadian audiences. All programs must include a U.S. element or connection with U.S. experts that will promote increased understanding of U.S. policy and perspectives. Any speaker paid with grant funding must hold U.S. citizenship.
What they will not fund?
  • Trade Shows,
  • Programs relating to partisan political activity,
  • Charitable or development activities,
  • Construction programs,
  • Fund-raising campaigns,
  • Scientific research,
  • Personal use,
  • Lobbying for specific legislation,
  • Programs intended primarily for the growth or institutional development of the organization,
  • Programs that duplicate existing programs, or
  • Alcohol.
Participants and Audiences
  • The program participants and primary audience must include majority Canadians.
  • All applicants for awards must identify their target audience and estimate the expected audience reach through indirect contact via social media, traditional media, or online meeting platforms.
Eligibility Criteria

The following organizations are eligible to apply:

  • U.S. or Canadian not-for-profit, including think tanks and civil society/non-governmental organizations.
  • Public and private educational institutions.
  • Public international organizations and governmental institutions.
  • Individuals (note that for-profit organizations are not eligible for this notice of funding opportunity. By extension, this means that an employee or owner of a for-profit organization may not apply as an individual solely to circumvent this restriction. If applying as an individual, you must include in your application an explanation of why you are uniquely qualified as an individual applicant.)
  • U.S. organizations applying for funding must partner with a Canadian organization.

For more information, visit U.S. Embassy in Canada.