Deadline: 09-Aug-21
The Office of the Public Affairs Advisor (PAA) at the U.S. Mission to NATO (USNATO) announces an open competition for organizations to submit applications to carry out a program to engage and raise awareness of Alliance youth on NATO.
Program Objectives
NATO’s purpose, to guarantee that the Alliance’s territory and populations remain safe, secure, free and prosperous, relies on ensuring that citizens in Allied countries understand and support NATO’s mission. Among the populations most concerned with the increasingly complex security environment are new generations. Their understanding of NATO’s roles and functioning mechanisms is key to strengthening this unique transatlantic bond and to continuing to guarantee protection through credible defense.
USNATO PAA encourages project proposals with the goal of raising youth awareness on NATO’s importance in ensuring security, peace and stability and the promotion of democratic values. Successful proposals will include ideas to inform, educate and engage youth, university students, future leaders and policymakers on NATO’s history, roles and working mechanisms.
The kinds of activities and work funded with this award may include (but should not be limited to):
- Creating digital content such as videos and short films.
- Developing educational materials.
- Public debates and moderated discussions.
- Digital engagements.
They strongly encourage
- New and creative approaches that utilize digital technology, social media, and other innovative means. Examples include (but should not be limited to):
- Education module: Raising awareness about NATO from high school onward.
- Programs that propose the design and implementation of educational programs or of a Massive Open Online Course (MOOC).
- Programs that propose the design of informational videos on NATO’s history, roles and working mechanisms and related dissemination strategies to reach the target audience.
- Programs that propose the design and implementation of digital campaigns, including for example: graphics, podcasts, social media content dissemination to wide audiences.
- Programs that seek to reflect the diversity of thought and backgrounds as well as a gender balance.
- Implementation plans incorporating evaluation components and performance indicators showing how the proposed activities will be measured and evaluated to determine the effectiveness of the proposal’s content.
Funding Information
- Award amount: $100,000 maximum
- Length of performance period: 12 – 18 months
Priority Region: All activities should be targeted at NATO Member countries unless a strong justification is provided.
Participants and Audiences: Successful proposals will emphasize the ability to deliver clear messages to selected audiences: youth, university students, next generation security and defense decision-makers in NATO Member countries.
Eligibility Criteria
- Registered not-for-profit organizations, including think tanks and civil society/non-governmental organizations
- Not-profit or non-governmental educational institutions
- Governmental institutions
For more information, visit https://www.grants.gov/web/grants/view-opportunity.html?oppId=334215