U.S. Embassy South Africa inviting Applicants for “Protecting SA Heritage & Reducing Demand for Wildlife” Program

Deadline: 31 May 2019

The Public Affairs Section of the U.S. Embassy South Africa of the U.S. Department of State has announced an open competition for organizations to submit applications to carry out a coordinated national public marketing campaign for audiences in South Africa for illicit wildlife products, with a particular focus on rhino horn and elephant ivory, as well as pangolins, vultures, and other trafficked flora and fauna.

The primary objective is to produce a national media campaign designed to raise awareness among a wide spectrum of South Africans regarding the connection between their cultural and natural heritages and how extant threats to their natural heritage, in particular the country’s wildlife, is an assault on their cultural heritage. The ultimate goal is to reduce the illicit trafficking of wildlife and wildlife products in South Africa. This coordinated public outreach campaign would target audiences in South Africa to reduce support and facilitation of poaching and other illegal activities. The U.S. Mission to South Africa may share selected parts of the produced media campaign with its counterparts in primary destination countries for poached wildlife products (e.g. China, Vietnam) which can then be adapted, translated, and distributed in those destination countries with the goal of ultimately reducing demand. South Africa faces alarming rates of transnational illicit trafficking of wildlife and wildlife products, including rhino horn, elephant ivory, pangolins, vultures, and other trafficked flora and fauna.

Award Information

  • Total expected funding: $30,000
  • Award amounts: awards may range from a minimum of $15,000 to a maximum of $30,000

Participants and Audiences

Communities near threatened wildlife habitat; those who might be coerced or incentivized to participate in or support poaching, smuggling, intimidation, fraud, corruption, or other activities related to illicit trafficking of wildlife and wildlife products.

Priority Region

Project activities must take place in South Africa, and be directed at South African audiences/participants. As threatened species inhabit all provinces, this campaign should target media throughout South Africa. It should be carried through both national/mass media and local/community media, especially in relevant vernacular languages.

Eligible Applicants

The following United States and South African organizations are eligible to apply:

  • Not-for-profit organizations, including think tanks and civil society/non-governmental organizations;
  • Public and private educational institutions.

How to Apply

Applications should be submitted via email at the address given on the website.

For more information, please visit https://www.grants.gov/web/grants/view-opportunity.html?oppId=314247

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